Strategy means having a goal, a plan and timeline to reach it.
Moreover, strategy means looking beyond immediate needs, towards how today’s actions will affect the “big picture”. It’s about saying no to today’s temptations that are not in line with “the plan”. And the goal? The goal is to generate ongoing business growth with as little effort as possible.
Our digital marketing agency offers strategic planning services that work alongside competitor research and market research and include the once-only (but essential) task of producing a viable road map that describes what we can achieve to help you grow a profitable business.
As an experienced addition to your team, we’re here to provide a fresh sense of direction and to help you navigate the complexities of digital innovation as well as understand what strategic decisions are working for your competitors.
Remember that planning is about the results, not the plan itself. If you feel your current marketing efforts lack a set goals, key performance indicators and direction, get in touch with our team to request a marketing strategy review. Or learn more about our range of results-driven digital marketing packages.
Customers expect your brand identity to be professionally designed and consistent across all media. You don’t want your brand to feel dated, lack visual appeal, or appear carelessly constructed. Not only does that reflects poorly on your business but can harm the motivation of your staff and business partners.
Just as important is the psychology of perceived value. How Apple and other brands position themselves as luxury brands that generate billions of high price sales is not only a science but an art. Getting your customers to value your products and services more, and pay a higher price, is achievable by not only improving your product but by exploiting cognitive biases, considering a range of psychological factors that give them more perceived value for their money.
Key factors your team should be aware of include:
Despite what graphic design companies tell you, your brand is not about your logo. If you’re not sure how to reinforce your value proposition, improve your elevator pitch or exploit your unique selling point online, contact our team. We can help improve your existing branding and show you how it can be expanded across print and digital media to generate the desired effect.
Often you don’t know what you are missing until it is laid out in front of you and the pieces of the puzzle are set out in a way that gives you a clear direction and a vision about how clever branding can take your business to the next level. Feel free to get in touch and talk to us about implementing or developing your corporate id with a brand development package – and logo redesign, if that’s really what you need.
Ensuring your website visitors are easily able to achieve their goals is of paramount importance, but it will make no difference if they can’t find your site in the first place. For this reason, our agency offers website design services that produces sites that are not only visually appealing and functional but are optimised to achieve high rankings in Google search results and generate maximum leads and sales.
Our large collection of marketing campaign results attests to the successful work we do to get our clients’ websites maximum visibility, and this is due in part to the creation and development of efficient, optimisable web pages. From creating sites using open source content management systems, such as WordPress, to planning and designing optimal information architecture that ensures Google robots can efficiently crawl and index all your pages and blog posts.
Another important aspect of setting clients up with websites that work as effective marketing machines involves ensuring your team can easily add new content and images, as well as optimise them easily with your target keywords. Producing fast-loading pages that work well to display your products and services correctly in all browsers is also essential; when not done properly this has caused countless businesses to fail unduly.
Learn more about our web design packages or drop us a line and we will be happy to provide a website review and list improvements to your existing website, suggest improved functionality, fix hidden issues and beautify or develop your site to make your customers’ experience easier, more productive and more profitable.
It can be very difficult for decision makers, or anybody inside your company, to take an objective look at your website design, content and functionality to identify friction points that are losing revenue every day. Indeed, without a background in Conversion Rate Optimisation (CRO) it can be hard to even know how you would discover leaks in your online sales funnel.
Thankfully a huge body of knowledge has been generated by countless design and marketing agencies over recent years, due to powerful split testing tools that prove for a fact where customers are abandoning their shopping carts and dropping out of purchase transactions.
For example, although unknown to the majority of website designers, homepage slideshows are a real conversion killer – they often hide the most important information that should be visible at all times.
Does your site lack highly visible lists of benefits points? Do you properly list the features of your offering and back that up with social proof such as testimonials or authority signals like membership to associations and stats about your results?
In many cases, a few simple changes to the colouring, position and layout of your call-to-action buttons or the contact forms they lead to, can make a big difference to the number of leads and sales your website generates. Of course, the best part about conversion rate optimisation is that nothing needs to be left to guesswork. By using multivariate and a/b split testing tools, you can know for a fact how much extra revenue can be generated by making those changes to your web page layout or wording.
If you are unaware of the best-practice conversion optimisation techniques or need to convince a decision maker that certain elements of your site are leaving money on the table every day, give us a call or request a free CRO review of your site. Albion has a great history of increasing conversion rates via short campaigns that can pay for themselves in just a few weeks. Learn more about our conversion rate optimisation packages.
There are lots of misunderstandings about search engine optimisation. This is partly due to the fact that Google keeps its ranking algorithm secret, but it’s also because a great many website design agencies provide ill-informed services that do not generate results. Indeed, a large number of Albion’s previous clients came to us for help after being tied to an ongoing SEO package that did nothing more than deplete their marketing budget.
Unless you know the finer points of optimising websites, lots of effort can be wasted trying to help search engines efficiently discover, crawl, index and rank web pages.
Does your marketing team believe that writing and publishing new content every week is the key to gaining top Google rankings? Are they convinced SEO is a “dark art” rather than a straightforward process of resolving crawl issues, duplicate content and broken links? Are your web editors unaware which elements of your web pages should be optimised with your target keyword phrases? If so, you are likely sending a share of your digital marketing budget in the wrong direction every month.
Albion has access to professional tools that allow you to monitor your rankings and export lists of the incoming links helping your competitors rank above you in the search engines. With these tools, and others, we are able to create once-only and ongoing SEO campaigns that generate huge amounts of traffic and sales for our clients. These are sales they would never otherwise have been able to tap into.
If your webmaster or digital marketing manager can’t tell you about the main areas of SEO related to technical fixes, meta data optimisation, content optimisation and incoming links, then it’s time you had Albion provide a free SEO review of your site. Our campaigns often pay for themselves many times over within months of your Google rankings increasing. See our results page for the proof or learn more about Search Engine Optimisation packages and SEO campaign prices.
For those brands that want to sit at the top of Google for important search queries, and when dominating the natural (organic) search results isn’t enough, Pay Per Click search advertising (formerly known as Google Adwords) can be a highly profitable means of increasing website traffic and sales in a way that can scale to huge proportions.
When you have identified the right bids to place on your target keyword phrases, and created the right ads and landing pages, these campaigns can generate a lot more revenue than they cost to run. Indeed, PPC can take businesses to heights they never dreamed of. Pinching customers from competitors, and refining marketing messages and sales funnels, couldn’t be more straightforward than using Google Ads Pay Per Click search advertising.
Of course, lots of website design agencies offer paid search advertising and Google display advertising campaign set-up services. But because they are not usually specialists in the field (and don’t keep up to date with new features, functionality and targeting options) their campaigns generally fail to reach their full potential. Indeed, spending your monthly paid search budget on outdated strategies can be a big waste of money and effort when not done effectively.
At Albion we have a great record of creating, optimising and maintaining Google and Bing Ads accounts for customers around the world. These clients now enjoy a steady stream of profitable traffic flowing through their landing pages and product pages to generate sales they wouldn’t usually have enjoyed. Often just a few informed modifications can generate the profitable results you expected in the first place. Yes, you are right to seek out a second opinion – it could make all the difference.
If you are interested in getting a free PPC review of your existing campaigns, or if you want to get going with a new paid search advertising campaign, just drop us a line, or learn more about our pay per click packages or advertising optimisation rates.
One of the most profitable ways to get your products and services in front of potential customers is via Google Google Ads image advertising. These campaigns can be configured to show your graphical ads in an array of sizes and shapes in a variety of locations, including websites, apps, videos and elsewhere.
At Albion we usually make use of existing imagery on clients’ websites and develop the wording of ads in the form of clickable propositions that encourage visitors to click through to your landing page. From there they can make a purchase or get in touch, or indeed, be encouraged to go ahead and take any action you want them to on your site.
One of the beauties of display advertising is the ability to create multiple variations of an ad and have them compete with each other. This allows advertisers to refine the ad wording and imagery in order to produce the optimal ad for converting sales. And by deciding your bid price and assigning a maximum daily or monthly budget, you can be assured that you never spend more on your advertising than you desire.
Over the years Google has added to the functionality of display ad targeting so that advertisers can target potential customers in specific locations, visitors of particular sites, and even those within a specific age group or income bracket. By creating low-cost remarketing campaigns we are able to follow your previous site visitors or paying customers around the web with specific ads that encourage them to buy more of your products.
With “affinity” and “custom intent” audiences, we can target your image ad campaigns at those who Google knows are looking for the products and services you offer. And by listing sites your online market visits, you can profit by effectively pinching customers from your competitors. Google is always bringing out new targeting methods and usually the first adopters take the lion’s share of the increased revenue that can be generated via online advertising.
Are you wasting a portion of your monthly display advertising budget? Request a Google Ads review now. If you are not currently exploiting the increased traffic and sales that can be had via display advertising, or are unsure if your campaigns are performing as well as they should be, contact us and we will be happy to discuss your options at no cost. And if you want to learn more, see our results and find out about our Google Ads advertising packages and image advertising optimisation rates.