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Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.
After proposing 2 new alternate layouts to a New York recording studio’s homepage, we were asked to go ahead and test if either of them generated more leads than the existing design. Both layouts generated more than twice the number of leads for the same number of visitors.
We generated a huge 334% increase in sales leads each week from the same amount of traffic by redesigning and refining the Brand Influencers’ homepage with lists of benefits, social proof, authority elements, an explainer video and a simple enquiry form above the page fold.
By removing a generic homepage slideshow and replacing it with a strong proposition area and sign up form, we were able to generate almost 3 times more conversions per week with no further work needed by the UK’s most honest betting affiliate website.
We redesigned Wynnes’ homepage to drop a generic slideshow and replace it with specific call to action buttons, benefits lists and a highly visible quote request form – then we improved the sidebar elements and refined wording to pull over 5 times more sales a week.
AT ALBION, WE DO THINGS DIFFERENTLY…
Unlike most other CRO agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
You will work directly with a senior company director rather than an inexperienced account manager.
No lengthy tied-in contracts, a choice of pricing models and a free website CRO review to get you started.
Is your marketing team or web designer aware that a slideshow is one of the worst things you can have on your homepage? Or that claiming to be the best is the easiest way to lose trust from potential customers? If you haven’t yet discussed conversion optimisation with an expert, then now is the time to request a free homepage review to discover how to turn more visitors into customers.
Like this page you are currently reading, nicely optimised landing pages usually include highly visible appeal areas with strong propositions and simple contact forms. Follow this up with proof about the value of your offering, testimonials from existing customers and evidence that you are an expert in your field and more of your organic or paid search visitors will take the actions you desire.
We help clients understand the main friction points that have been slowing down, or even stopping their visitors from buying products or making enquiries. These bumps in the road usually include unclear wording, distracting images, lack of social proof and trust signals such as client logos. However, a simple round of user testing can uncover these untapped opportunities, and more.
Unsure if the first thing visitors see on your page should be a paragraph about what you do, or one about how their life will change if they buy from you? And still not convinced a new layout your designer proposes will generate more enquiries than your existing page design? Simple A/B split testing takes all the guesswork out of creating web pages that generates more leads or sales.
Similar to A/B split testing, we use multivariate testing tools to create a family of similar pages with subtle variations in the page elements, their wording and the imagery used. And by sending an equal share of traffic to each variation for a few days or weeks, it is a straight-forward process of fine-tuning landing pages to achieve more enquiries from the same amount of traffic.
Despite the huge number of different devices and browsers customers use to access your website, it is still possible to ensure your market can view all of your pages properly. Issues that hinder online sales include page elements that are obscured by cookie notices, navigation items that are pushed out of view and hidden calls to action buttons – all easily resolved once discovered.
Assuming visitors view a web page and react to it in the same way as you do is one of the most common ways of misunderstanding the thought processes customers have when interacting with a brand. By analysing heatmap images that illustrate which areas of your page visitors actually look at, you’ll get much better insight into which messages are being ignored by your potential customers.
Unsure if your team have the experience needed to make informed decisions about your product page layout or wording needed to build momentum with potential new customers? Have us coach your staff and watch how web designers change their ways when adapting standard templated page layouts and how copywriters learn new ways to craft wording that generates more sales.
We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.
Insightful & innovative. Not only in creating the websites for our business (Yuzoz) but also understanding business models and consumer behaviour. Highly recommended.
Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.
I know of no one who better weaves together both imagination with Internet capabilities… your vision, whether personal or commercial, will take shape on the Internet.
Extremely professional, very insightful, and a pleasure to work with… implemented sound SEO techniques which have helped us improve rankings significantly in a small time-frame.
Through our link building efforts Albion were able to get a 100% increase in organic traffic to our website… also increasing the number of conversions on the site. Highly recommended!
A very systematic, methodical and transparent approach that gives results…Our CRO campaign has resulted in significant improvement of our conversion rate, +105% improvement to be precise.
We have already seen a 50% increase in organic traffic (in less than 3 months) and we are able to manage the performance ourselves and we are seeing ongoing improvements.
They always go the extra mile with great background research, making it their business to fully understand the market they are working in, to add maximum value.