Albion’s pay per click agency offers 3-day, 6-day and ongoing campaigns that cover every aspect Google Ads (formerly known as Adwords). We will set up and optimise all the search network advertising you will need to start profiting from paid search ads. This includes all the product research required to create campaigns that map your target products, as well as all the keyword research required to bid on the most effective target keywords. It also includes all copywriting needed to create a large selection of text ads that will attract additional visitors to your site.
In addition, we create all the relevant ad extensions that will make your ads bigger than your competitors’ and more clickable – we set your campaign to target specific Google networks and specific locations. We also configure each ad group to adjust bids depending on how much traffic you want from different devices, such as mobile, tablet and desktop/laptop computers.
Once your Google Ads campaigns, ad groups, ads, keywords bids, extensions and targeting settings are configured and activated, we study the click data and optimise your account to ensure your budget isn’t wasted on clicks from off-target keywords. The next stage is optimising your bids on each keyword phrase to ensure your budget is directed only at those that generate lead conversions on your site – and we refine the wording of your ads by split-testing variations against each other to see which wording gets the best click-through and conversion rates. This allows us to continually refine your ads to achieve the optimal number of lead conversions for your daily budget.
Our search advertising campaign setup packages are guaranteed to generate an increase of highly targeted search traffic – or you won’t pay a penny. Likewise, our optimisation service for existing campaigns is guaranteed to reduce the cost of each lead or sales acquisition. Setup campaigns are completed in 6 half-day sessions spanning 2 months and the total cost is £1575 (discounted to £1500). There is no VAT to pay, no hidden extras and we cover the cost of all reporting and pro PPC tools.
Need your existing Google Ads campaigns boosted with a one-off review session, or an ongoing Pay Per Click optimisation service? Our monthly ongoing PPC plans take all the work out of your hands and ensure your business is not wasting advertising budget on off-target paid search clicks. Rates are £75 per hour or £525 per day. Again, all pro tools are paid for by Albion, there’s no VAT to pay and there are no hidden extras.
Phase 1 – Planning – Product research and mapping, information gathering and account creation
Phase 2 – Setup – Campaigns and Ad Groups creation, conversion tracking setup and configuration
Phase 3 – Keywords – Keyword research and bidding, initial negative keywords and bid adjustments
Phase 4 – Ad Creation – Competitor research, ad extension creation, ad copywriting and activation
Phase 5 – Optimisation – Initial click data review, bidding amendments and ad wording optimisation
Phase 6 – Refinement – Ad split testing, bid adjustments, negative keywords and final rebidding
– 2 days of account setup done within 2 weeks, allowing 2 half-day sessions to be split into as many rounds as possible of keyword bid refinement and ad split testing over the following 6 weeks