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Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.
We redesigned Wynnes’ homepage to drop a generic slideshow and replace it with specific call to action buttons, benefits lists and a highly visible quote request form – then we improved the sidebar elements and refined wording to pull over 5 times more sales a week.
With a mind to exploit the popularity of discount sites, we were asked to build and optimise a voucher code website that would monetise traffic taken from competitors. By employing powerful SEO techniques we were able to attract an always increasing number of paid subscribers
AT ALBION, WE DO THINGS DIFFERENTLY…
Unlike most other web design agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
You will work directly with a senior company director rather than an inexperienced account manager.
Large choice of website packages and pricing models and a truly bespoke service to suit your brand’s needs.
Did your last web designer quiz your marketing team about your unique selling point, your value proposition, your elevator pitch and your product positioning? Despite many designers erroneously thinking branding is all about logos and colour schemes, we understand the most effective sites support brands best by ensuring your message is clear and your online goals are centre stage.
Although not fully apparent to the untrained eye many known usability issues are the cause of countless lost online sales each year. We have done this a long time and ensure our sites don’t suffer from clickable areas that are too small, page copy that is difficult to skim read, missing search functionality and broken links that lead visitors to 404 error pages rather than the desired destination.
Because the majority of online traffic is from mobile devices and Google’s mobile first index requires fast loading pages to ensure high rankings, we make sure all the sites we design load up super quickly. From replacing huge images in slideshows and galleries with quicker loading elements to minifying and caching files, we take page-speed seriously so your visitors don’t suffer.
Despite the huge number of different devices and browsers customers use to access the web, it is still possible to ensure your market can view your pages properly. We negate the issues that hinder online sales with fully responsive sites. So no more page elements that are obscured by cookie notices, menu items that are pushed out of view, or hidden calls to action buttons.
Albion have a background in Search Engine Optimisation and consistently achieve top Google rankings for our clients. So we believe SEO is an essential factor for every site we create. We ensure our sites enjoy html and xml sitemaps, are free of hidden crawl errors or duplicate content and are created so is it easy to optimise meta data and content with your target keyword phrases.
The best performing web pages are designed to generate leads and sales by displaying highly visible appeal areas, strong propositions and simple contact or purchase forms. All of the sites we design, create and optimise support these elements by illustrating the value of your offering and your expertise. This is how we encourage more visitors to take the actions you desire.
Unlike a number of dishonest web design agencies that work hard to tie their clients to their services, we create sites using open source content management systems such as Wordpress. This not only ensures you can easily amend your site but also gives you the benefit of free plugins and new features – without having to pay web developers whenever you want to adapt your website.
Don’t worry if your team are unsure how to upload new images, amend wording or create new pages. Everything your web editor will need to know can easily be learned by watching a set of videos uploaded to YouTube. But if your team want extra help learning web development, brand design or best practices for generating online sales, we are always here to show you the ropes.
We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.
Insightful & innovative. Not only in creating the websites for our business (Yuzoz) but also understanding business models and consumer behaviour. Highly recommended.
Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.
I know of no one who better weaves together both imagination with Internet capabilities… your vision, whether personal or commercial, will take shape on the Internet.
Extremely professional, very insightful, and a pleasure to work with… implemented sound SEO techniques which have helped us improve rankings significantly in a small time-frame.
Through our link building efforts Albion were able to get a 100% increase in organic traffic to our website… also increasing the number of conversions on the site. Highly recommended!
A very systematic, methodical and transparent approach that gives results…Our CRO campaign has resulted in significant improvement of our conversion rate, +105% improvement to be precise.
We have already seen a 50% increase in organic traffic (in less than 3 months) and we are able to manage the performance ourselves and we are seeing ongoing improvements.
They always go the extra mile with great background research, making it their business to fully understand the market they are working in, to add maximum value.