In order to guarantee increased traffic and sales for our clients, our Web Design Agency always creates websites that are easy to optimise for high Google search results and are designed with conversion rate optimisation best practices in mind. Our sites lack the countless known flaws seen in generic templated websites created by ill-informed theme designers, which often contain conversion killing homepage slideshows or hidden SEO issues such as duplicate content and bad coding.
Because your business needs a website that works as a marketing tool to generate leads and sales, Albion offers websites designed by marketing experts, rather than graphic designers. Sure, we finish our sites off with beautiful graphics and lovely branding colours, but what’s underneath the hood is what really matters. Our sites are created in a way that allows them to rank highly in the search results and are designed to work as a lead or sales generating machine – not a static brochure.
The next most important thing your business needs from a site is for it to be easily updatable by your team. Many brands discover far too late that they have just paid for a site that can’t be updated unless they pay the designer or developer for each tiny change. Worse is the fact that some unscrupulous web design firms make life easy for themselves by creating your site using their own content management system, rather than a open source one such as WordPress, which means you have to pay them whenever you want to add functionality – something that can be done for free and in just a few clicks when using free plugins for WordPress, Magento or other popular platforms.
Because web designers (to be honest there are no web designers anymore – developers usually select and adapt existing themes and apply your logo and content) look at the aesthetics laid over the top of a site, many of the essential functions are often lacking when it comes to growing a business online. For that reason, we always offer the below with every website package, including:
Standard website packages that enjoy the above features are created to best host your content and are designed around your business goals and branding. All the sites we build have header areas with your logo and navigation, sidebars, footer areas and blog or news sections as standard and can host up to 10 pages. They usually take up to 4 weeks to create and all that is required to get going is for you to provide the images and wording you want to see on each page.
Our standard 10-page website packages cost £3000, there is no VAT to pay and there are no hidden costs or extras. Larger sites with more functionality and more pages are available, including full eCommerce sites that include everything you need to sell products directly to your market from your site. Note that for either package, you would need to pay your yearly hosting and domain registration fees before we start creating your site.
For sites that require a range of extras such as truly bespoke landing pages, extra optimisation, extra graphics and advanced conversion optimisation features, all of this can be added to your new website package or indeed to your existing website as and when needed. All at our standard rates of £75 per hour or £525 per day.
Phase 1 – Planning – Establishing design, functionality and content requirements and account setup
Phase 2 – Setup – Hosting and email creation,content management system and theme installation
Phase 3 – Design – Styling the site to your brand colour schemes, adding bespoke fonts and logos
Phase 4 – Content – Creation of navigation menus and all pages, news or blog section and blog posts
Phase 5 – Functionality – Configuration of contact and lead generation forms and analytics codes
Phase 6 – Testing – Functionality and link checking, website test drive, final fixes and site launch
– 2 days of planning and setup is done before we create your pages, giving you time to compile your images and wording. We ensure we have at least half a day to make final amends once the site is live on the web, then we submit sitemaps to Google so it can start rankings your pages in the search engine results pages