Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other PPC agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free Google Ads account review to get you started.
Often in-house marketing teams and out-sourced pay per click management agencies expend their knowledge and become stumped when it comes to improving client Google Ads campaigns. For this reason it is always best to get a second opinion from those who are better able to review campaigns, spot untapped opportunities, uncover and channel wasted spend into more profitable areas.
Do you run an online “shop” or is it a “store”, do you offer “services” or “solutions”? Do potential customers include the name of your city in their search query or do they add qualifier words such as “best”, “quality”, “affordable” or “cheap”. By doing extensive keyword research and bidding on a full range of keyword phrases, we ensure we uncover the phrases that make the most sales.
Not everybody is aware that the best results are achieved by writing adverts that not only pull on the emotions of a potential customer, but also lists the benefits they will enjoy from product features. After years of ad copywriting we know only too well that good copy not only generates higher click through rates but also increases “quality score” that reduces how much you pay for each click.
Gone are the days when half of an advertisers budget is being wasted. By split testing ads against each other it is a straight-forward task to come up with the optimal wording that generate the highest click through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that generates the most sales.
Google just loves taking your money and one of the easiest ways it does that is by displaying ads to searchers who are not interested in your products. We monitor all search queries and manage negative keyword lists to ensure a bid on “London shoe shops” will not waste budget on those looking for “worst London shoe shops” and “Jobs in London shoe shops” and many, many more.
Making ads that take up more area in Google’s search results is a sure-fire way to display more product benefits and features and generate more clicks from your search market. We do this by creating a range of ad extensions such as sitelinks, callouts, reviews and call extensions that not only make your ads bigger than competitor ads but also make them more noticeable and more clickable.
By adjusting keyword bids for each device type, we ensure your ads are visible in optimal ad positions on desktop, tablet and importantly, on mobile devices. And by reducing bids at night-time and in locations that show lower than average conversions, we are able to save paid search spend and funnel that budget into devices, locations and schedules that achieve more conversions.
Learning as you go along is an expensive mistake many businesses realise after wasting a large amount of budget on paid search. Instead, empower your in-house team with a deeper understanding about generating paid search sales by watching an expert build campaigns quickly, discover how to use time-saving third-party tools and how to spy on competitor ads, keywords and bids.
