Albion are a leading Google Ads Optimisation Agency that gets great results for clients in a range of sectors. Our 3-day, 6-day and ongoing Google Ads (formerly Adwords) campaign packages provide everything you need to see your products and services advertised all over the web. You will enjoy ongoing business growth and have full control of how much you invest in image ads each month. With our help you can profit from campaigns that get a whole lot more out of Google Ads than you put in.
Our comprehensive packages include a) the research needed to plan and create an array of campaigns that map your target products, b) the copywriting and design skills required to create a large selection of responsive image ads and c) the insider Google Display Network (GDN) knowledge that ensures your ads are visible in the best slots on relevant sites all around the web. Best of all is that with Pay Per Click advertising you only pay Google when someone clicks on one of your ads – so all the visibility you get is totally free advertising for your brand.
We will create your ads and help you chose which sites, videos and apps to display them on. We take great care to target the right potential customers – those who are most likely to click through and buy your products on your landing pages. Our campaign packages ensure you only pay for clicks from people in your target locations who are using your target devices (such as mobiles, tablets, laptops, etc) at choice times of the day and/or week.
The options for image advertising on the Google Display Network keep increasing as time goes on. Advertisers can follow existing landing page visitors who didn’t convert around the web with image ads, or target “in-market audiences” that Google knows are looking for your products. It is even possible to even pinch customers by advertising to those who have recently visited your competitors’ websites!
We will oversee your Google Ad campaigns, ad groups, image ads and placement options. However, it doesn’t stop there. Once your ads are activated, we make a thorough study of the initial click data before embarking on the work of optimising your campaigns so your budget is best spent on the ads and placements most likely to generate leads or sales on your site. Then, by reviewing data about all the sites your ads have appeared on, we are able to refine the bids and ads even further – to ensure we don’t waste any budget on sites or ads that don’t convert as well as others. This not only allows us to continually refine your advertising campaign to achieve the optimal number of lead conversions for your daily budget, it also tells us exactly which wording works best to sell your products and services.
Our display image advertising campaign set-up packages are guaranteed to generate much cheaper clicks than Pay Per Click Search Advertising campaigns. And these clicks will be from highly targeted potential customers which means you can vastly reduce your cost per sale acquisition. If that doesn’t happen you won’t pay us a single penny. Set-up campaigns are done in 6 half-day sessions over 2 months at a total cost of £1575 (discounted to £1500) with no VAT to pay and no hidden extras. We also cover the cost of all reporting and pro PPC tools used to build your campaigns and spy on competitor advertising stats.
Those who need their existing Google Ads display network image ad campaigns made more profitable can benefit from our monthly ongoing advertising campaign optimisation plans – which take all the guesswork out of the equation. Get in touch to ensure your current set-up is not wasting your budget each month through off-target ad placements, suboptimal ad wording or landing page flaws. Ongoing Google Ads optimisation rates are £75 per hour or £525 per day. Again, all professional PPC tools are paid for by Albion with no VAT to pay or hidden extras.
Phase 1 – Planning – Product research and mapping, information gathering and Google Ads strategy
Phase 2 – Set-up – Campaigns and Ad Groups creation, conversion tracking set-up and configuration
Phase 3 – Targeting – Targeting research, selecting websites to advertise on and bid adjustments
Phase 4 – Ad Creation – Image advert graphic design, ad copywriting and ad campaign activation
Phase 5 – Optimisation – Initial click data review, bidding amendments and ad wording optimisation
Phase 6 – Refinement – Refinement – Ad split testing, targeting/bid adjustments and final rebidding
– 2 days of account set-up done within 2 weeks, allowing 2 half-day sessions to be split into as many rounds as possible of targeting refinement and image ad split testing over the following 6 weeks