Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Generating over 5 times more website visitors in less than a dozen weeks via a handful of intensive SEO sessions provided London Role Play with a large increase in sales. The brand now dominates the search results throughout the UK with over 50 #1 positions in Google search results.
Generating almost 3 times more visits each week for a Kite Surfing brand was a feat that totally exceeded their expectations. And by teaching BEKS how to achieve top Google rankings they were able to complement our one-off campaign with further improvements in-house.
Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.
Many training brands suffer from one of the biggest mistakes that will continue to hold their brand back day in day out – they hired a web design agency who simply selected a pre-designed, pre-built website template and switched its placeholder images and wording for their own. Often the results look great but the lack of savvy marketing wording and the layout of templated sites is the reason many training brands are missing out from the online bookings they should be enjoying.
Ask yourself if you know for a fact that the wording on your homepage works better to generate bookings and enquiries than different wording? How do you know if your booking form is placed in the best location on your homepage to generate sales? And how do you know if your homepage is missing some of the most important trust elements customers need to see before going ahead and booking themselves on your course?
The answer to the above questions come in the form of conversion rate optimisation (CRO) best practices and A/B split testing. These tried and tested techniques allow Albion’s clients to end many in-house squabbles about how to word important marketing copy and identify which elements mean the most to potential customers when choosing who to book their training with.
By creating variations of your homepage or landing page, you can discover some of the eye-opening insights our training sector clients now use to their advantage. This includes answering a whole bunch of questions about your site in a scientific way. Indeed, your firm should know the answers to the below questions too:
Split-tests have shown time and again that some wording and layouts (that clients thought were helping them) actually turn customers off. Some make everything overly confusing and some elements simply give online visitors too many choices. Indeed, if all you need your potential clients to do is call your phone number, everything else on the site should be aimed around that single goal. Giving your visitors many options and making them think they need to read many pages of your site, just to see what is on offer, is a great way to lose to your competitors.
The above Conversion Rate Optimisation best practices and others are well-known to those with a background in marketing copywriting and online sales. However, there are a great many “knowns” that have been proven time and time again via online split tests that apply specifically to websites of training industry brands and educational organisations. If you leave your homepage wording and call-to-action graphics or your list of benefits to guesswork, you may be leaving money on the table every single day your site is online doing the job of selling your brand.
CRO split testing is the only way to prove for a fact that different wording or layouts generate more sales from the same amount of traffic. It is one of the most profitable ways large training firms are able to continually optimise their sites in a way that pays for itself many times over. To join them, simply request a free CRO review to see if your reliance on untested wording or your web designer’s best guess or templated layouts are causing more harm than good. It may be the most important thing your team does to ensure you enjoy a larger share of the market you are currently losing to competitors.
Reclaiming search markets for a Disruptive U.S. Medical School
Working with the American University of Integrative Sciences to better understand the needs and behaviours of their search market, Albion’s advertising specialists sneakily scraped competitor target keywords, bids and ads. We then rebuilt the uni’s Google Ads campaigns to generate a profitable flow of enquiries from potential students.
Increasing visibility for critical industries engineering giants
Specialist SEO knowhow and hands-on optimisation helped generate top rankings on Google for one of the UK government’s favoured engineering training firms. Achieving these rankings in national and international search results was instrumental to the company’s success which led to Edif ERA being bought by an even bigger beast.
Helping transform a UK executive consultancy into a market leader
Appleby Associates was saved from the history books by a new owner who was intent on reinventing the brand. Albion came on-board to redirect resources previously wasted on paid search marketing. We reinvested the monthly budget towards improving the site landing pages and generating increased Google traffic.
