Results-Driven Business Growth
Results-Driven Business Growth

Training Sector PPC Agency

Discover the wasted spend and missed opportunities in your Google Ads (formerly Adwords) account and see how we can reduce your monthly costs due to wasted spend and increase sales conversions.

Fill out the form, approve a ‘view request’ and we’ll:

  • Review your Google Ads account
  • Send you a bespoke PPC report
  • List win-win recommendations
  • Answer any of your questions

Get Your Free PPC Review


    How We Grow Training Sector Brands


    Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.

    Case Studies

    medical school marketing

    Medical School Marketing

    Reclaiming search markets for a Disruptive U.S. Medical School
    Working with the American University of Integrative Sciences to better understand the needs and behaviours of their search market, Albion’s advertising specialists sneakily scraped competitor target keywords, bids and ads. We then rebuilt the uni’s Google Ads campaigns to generate a profitable flow of enquiries from potential students.

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    Engineering Training Marketing

    Training Company Marketing

    Increasing visibility for critical industries engineering giants
    Specialist SEO knowhow and hands-on optimisation helped generate top rankings on Google for one of the UK government’s favoured engineering training firms. Achieving these rankings in national and international search results was instrumental to the company’s success which led to Edif ERA being bought by an even bigger beast.

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    executive training marketing

    Training Agency Marketing


    Helping transform a UK executive consultancy into a market leader
    Appleby Associates was saved from the history books by a new owner who was intent on reinventing the brand. Albion came on-board to redirect resources previously wasted on paid search marketing. We reinvested the monthly budget towards improving the site landing pages and generating increased Google traffic.

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    Pay Per Click Ads for Training Companies

    Most people would identify Google AdsPay Per Click search advertising as an easy and quick way to gain maximum visibility in the search results. However, what most of the businesses that provide training courses and programmes don’t know is how to “pinch” high-value potential customers away from their competitors.

    Imagine if you could simply list your competitor’s web pages and follow all the people who visited those pages around the web with highly targeted image ads. Or only paying for clicks from those who read your training course page but failed to book their slot. Indeed, understanding which audiences are most likely to convert into sales can be a real money-spinner for those who didn’t realise they could profit from pay per click advertising targeting methods most training companies and their marketers were unaware of. This includes:

    • Targeting only those potential customers who have recently visited your competitor’s websites
    • Targeting those who have previously visited a specific page on your own website, but not booked
    • Targeting anyone while they are on a particular website or web page that lists training providers
    • Targeting only those people in a certain location, or in a particular age range or income bracket

    If you know those audiences who are most likely to book your training courses or products, there are a whole range of ways to target those specific groups. Indeed, this has been shown time and time again to be the most profitable areas of pay per click advertising. Not only do you only pay when someone actually clicks on your ads (so you gain lots of online visibility for no cost) but your PPC consultant is able to optimise ad wording and imagery to achieve better results via ad split testing.

    training pay per click

    • Training Consultancies
    • Universities and Colleges
    • Professional Development
    • Engineering Qualifications
    • Educational Organisations
    • Career Advice Businesses

    Our results show that as well as helping training brands increase their ROI from growing profitable ad campaigns, we have also helped many by vastly reducing their advertising spend without reducing sales. Albion does this by continually optimising bids and reducing paid clicks from keywords and targeting methods that get lower than the average cost per conversion figures.

    This allows our clients to enjoy more targeted traffic for less outlay and gives them valuable insights into how their markets think and behave. To check your ad spend is not being wasted due to your reliance on a PPC agency that doesn’t have specialist knowledge in the training sector, drop us a line for a free Google Ads account review.

    Recent Results For Your Competitors

    SEO Roleplay



    seo marketing agency

    Generating over 5 times more website visitors in less than a dozen weeks via a handful of intensive SEO sessions provided London Role Play with a large increase in sales. The brand now dominates the search results throughout the UK with over 50 #1 positions in Google search results.

    • Technical SEO & Crawl Issue Fixes
    • Competitor & Keyword Research
    • Content & Meta Data Optimisation
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    SEO Surfing School



    seo optimisation

    Generating almost 3 times more visits each week for a Kite Surfing brand was a feat that totally exceeded their expectations. And by teaching BEKS how to achieve top Google rankings they were able to complement our one-off campaign with further improvements in-house.

    • Competitor & Keyword Research
    • Content & Meta Data Optimisation
    • Internal Linking & SEO Training
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    PPC University


    landing page designers

    Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.

    • Landing Page Redesign & Advice
    • Paid Search Campaign Creation
    • Display Image Ad Optimisation
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    albion crown


    • Our search-engine rankings and traffic have vastly improved within just weeks of Martin carrying out SEO

      Mandy Jackson - MD
      London RolePlay
    • …Invaluable in identifying and reducing a huge number of tech SEO errors…which has turbo-boosted traffic

      Gordon Dowling - Marketing Executive
      Avatar Creative
    • …Web industry knowledge and hard work ethic have been of great benefit to the University of Brighton… providing valuable insights and documentation for our web editors

      Richard Penfound - Faculty Officer
      University of Brighton

    Join our happy clients

    University of BrightonStone ExecutiveAmerican University of Integrative SciencesEDIF EngineeringAesthetic Professionals Recruitment