Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Reclaiming search markets for a Disruptive U.S. Medical School
Working with the American University of Integrative Sciences to better understand the needs and behaviours of their search market, Albion’s advertising specialists sneakily scraped competitor target keywords, bids and ads. We then rebuilt the uni’s Google Ads campaigns to generate a profitable flow of enquiries from potential students.
Increasing visibility for critical industries engineering giants
Specialist SEO knowhow and hands-on optimisation helped generate top rankings on Google for one of the UK government’s favoured engineering training firms. Achieving these rankings in national and international search results was instrumental to the company’s success which led to Edif ERA being bought by an even bigger beast.
Helping transform a UK executive consultancy into a market leader
Appleby Associates was saved from the history books by a new owner who was intent on reinventing the brand. Albion came on-board to redirect resources previously wasted on paid search marketing. We reinvested the monthly budget towards improving the site landing pages and generating increased Google traffic.
Most people would identify Google Ads‘ Pay Per Click search advertising as an easy and quick way to gain maximum visibility in the search results. However, what most of the businesses that provide training courses and programmes don’t know is how to “pinch” high-value potential customers away from their competitors.
Imagine if you could simply list your competitor’s web pages and follow all the people who visited those pages around the web with highly targeted image ads. Or only paying for clicks from those who read your training course page but failed to book their slot. Indeed, understanding which audiences are most likely to convert into sales can be a real money-spinner for those who didn’t realise they could profit from pay per click advertising targeting methods most training companies and their marketers were unaware of. This includes:
If you know those audiences who are most likely to book your training courses or products, there are a whole range of ways to target those specific groups. Indeed, this has been shown time and time again to be the most profitable areas of pay per click advertising. Not only do you only pay when someone actually clicks on your ads (so you gain lots of online visibility for no cost) but your PPC consultant is able to optimise ad wording and imagery to achieve better results via ad split testing.
Our results show that as well as helping training brands increase their ROI from growing profitable ad campaigns, we have also helped many by vastly reducing their advertising spend without reducing sales. Albion does this by continually optimising bids and reducing paid clicks from keywords and targeting methods that get lower than the average cost per conversion figures.
This allows our clients to enjoy more targeted traffic for less outlay and gives them valuable insights into how their markets think and behave. To check your ad spend is not being wasted due to your reliance on a PPC agency that doesn’t have specialist knowledge in the training sector, drop us a line for a free Google Ads account review.
Generating over 5 times more website visitors in less than a dozen weeks via a handful of intensive SEO sessions provided London Role Play with a large increase in sales. The brand now dominates the search results throughout the UK with over 50 #1 positions in Google search results.
Generating almost 3 times more visits each week for a Kite Surfing brand was a feat that totally exceeded their expectations. And by teaching BEKS how to achieve top Google rankings they were able to complement our one-off campaign with further improvements in-house.
Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.
