AT ALBION, WE DO THINGS DIFFERENTLY…

Many satellite hardware and space businesses know that Pay Per Click search advertising is one of the only ways to rank above competitors in the natural search results. What many space-based brand marketing teams are not aware of is that Google’s Display Network (GDN) advertising now allows advertisers to follow your competitors’ website visitors around the web with image advertisements.

Not only does Google’s ad network allow space projects to show highly targeted ads on a huge range of space news websites, but the targeting options are increasing all the time as well. This means space industry advertisers no longer have to waste advertising money on ads that are served to people who have not shown an interest in their products and services.

Instead, the best way to increase advertising ROI is by targeting potential customers that are shown to be in your market and looking for the products you offer. You can now ensure your ads are only displayed to people in specific age groups, income brackets and demographics, or to those only in specific locations that your firm wants to target. For example, if you want more customers from specific countries in Asia, you only advertise to those based in your target locations that are known to visit your competitors’ product and service pages.

Our digital marketing agency is known for saving our clients large amounts of advertising spend by directing their PPC advertising campaigns only at those specific online audiences that are most likely to convert into paying customers. This includes targeting potential customers who Google knows have recently visited your own site’s product or service pages (because those who already know of your offering are more likely to buy again), and more importantly by targeting those high-value potential customers who have recently visited specific pages on your chosen competitors’ websites. Imagine if you could follow your competitors’ webpage visitors around with image ads that describe why your products out-perform those of the competition.

You should also be aware that the most successful online advertising campaigns make use of split-testing variations. By using the click and conversion data to refine the wording in your ads, we produce optimal click-through rates and sales lead conversions. This, in effect, allows your space sector market to guide you about which wording generates the cheapest leads and sales conversions.

By tightly aligning the wording in your ads to those in your landing pages and the user’s search query, the Google Ads platform rewards our clients with a higher “quality score”, so you have to pay less for each click than your competitors have to pay. An extra advantage over the competition you can’t live without.

The best news about using Google Ads to increase traffic and sales from your target space industry market is that many traditional agencies have yet to master the new targeting methods Google now provides. Methods that PPC experts in the know exploit in order to help grow satellite manufacturers and new space brands. This means that more often than not, your competitors are not taking advantage of online advertising opportunities proven to work for our clients.

Advertisers only pay when a potential customer clicks on their ad. So each ad impression that doesn’t get clicked is, in effect, free space industry advertising. Advertising that allows you to reinforce your brand values, spread your message and tell the world about your space-based product and services. This form of advertising is totally free, so why not take it? You can start with a free PPC account review.