Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Empowering a U.S. Space Utilization Firm to Reach out to New Worlds!
“Mars is in our hearts – but the moon is in our business plan.” Jeffrey Manber, CEO of NanoRacks. In order to help a Houston-based space brand sign up universities, private businesses and governments to their payload launch services, we keep them kitted out with compelling marketing messaging, a beautiful site and a rocket load of traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
Bringing space into the classroom to inspire the next generation
DreamUp help students of universities, colleges and schools take part in real-life space research on-board the International Space Station. The brand’s educational website was created by a business partner before Albion were invited to help improve the site design and content as well as provide advice for their web team.
It goes without saying that you need to rank in position 1 in Google’s natural search results for keywords relating to your name because people who already know of your brand need to access your site for the information they came to find. However, it is high visibility in Google’s natural search results for other keywords related to what you sell, that really matters.
Attracting large increases in natural traffic from target potential customers searching Google is one of the areas where Albion excels. Our proven Search Engine Optimisation campaigns not only involves optimising your website’s service or product pages’ content and metadata with your target keywords, it also involves a selection of other strategies known to provide Google with the elements it needs in order to rank your website pages at the top of the results.
These tried and tested SEO methods include ensuring your site pages load quickly and that they are efficient for Googlebot to crawl, index and rank. They include measures that reduce the duplicate content Google dislikes and ensure internal linking is implemented in a way that passes the most possible “ranking power” to the pages you want to rank higher than your competitors’ pages in the search results.
As well as the above one-time improvements we also ensure our clients’ rankings continue to increase by implementing tactical link-building programmes. This method of gaining more and more links from highly trusted websites in the space sector ensures Google sees your site as an authority. This ongoing effort is the most powerful way of achieving high rankings and can be done by our team, or by having us show your in-house team how it is done.
Of course, being at the top of the natural search results for a keyword phrase that few potential customers search for won’t generate your space brand any increases in traffic and sales. That is why we start off with a round of keyword research that informs your team about the most lucrative target primary keywords and of the “modifier” and “qualifier” keywords your pages should also be optimised for.
For example, by including variations of this page’s target keyword phrase “space industry marketing” in the heading, subheadings, meta data and content of this page, it has a good chance of ranking for that and related search terms. But just as important is to include instances of words like “digital”, “services”, “agency” and others. Such terms allow this page to qualify to rank in the search results for a much larger number of related search queries, such as “digital marketing agency for space businesses”, and a whole lot more “long tail” keyword phrases.
Indeed, if your space website is aimed at consumer markets each page should also include words like “buy”, “online”, “best”, “shop” or “store” etc. And if you offer space industry services, it is wise to add words like “NASA-approved”, “expert”, “consultancy” and “services” to ensure you rank highly for all the numerous related phrases. Attracting free targeted traffic from these richer search markets can be a revelation to those who had their webpages optimised by an SEO expert in the past – and can be a sure way to pick up lots more traffic that your firm may be currently losing to competitors each day.
