Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
A 50% increase in organic search visits for the UK’s leading digital recruitment agency was achieved first by identifying and resolving underlying SEO issues, then working with their in-house team to optimise meta data and content for their target keyword phrases.
Having previously optimised the UK’s leading aesthetics recruitment website for higher rankings, we were asked to turn that traffic into more leads. By cutting out lots of wasted advertising spend, we generated almost half as many more leads per month whilst vastly reducing costs.
This executive career brand came to us after they had wasted their advertising budget on inefficient Google Ads which left no funds to increase monthly investment in paid search. We totally rebuilt their advertising campaigns to generate lots more sales leads for a reduced monthly spend.
Once your recruitment website is receiving more search traffic via Google you can take advantage of conversion rate optimisation best practices such as ensuring your site’s main goals are mapped to highly visible elements in your homepage and landing pages. One of the best ways to achieve this is by simply including short simple lead generation contact forms or “click-to-call” phone numbers, that allow your site visitors give you a ring in just a click – and allow you to start the sales process right away.
In the recruitment and employment sector, the main goals are usually to have candidates get in touch or upload their CV and for clients to fill out a form describing what position they need to fill. Be sure not to hide these forms down the page, after heaps of copy, or on minor pages, as your visitors only have limited patience and time when visiting your site.
Of course, you will need to back up your main call to actions with lists of benefits of using your firm, visual authority signals, such as logos of associations you are members of and the all-important social proof provided by customer testimonials, recommendations and tables of results.
At Albion we have done this many times and even if your entire marketing team is aware of your unique selling point, your value proposition, your elevator pitch or even your list of benefits and your site’s goals – we can pull these together in a simple but comprehensive strategic plan that would allow us to not only identify but to achieve your goals.
This information about your brand has been shown to be some of the most effective elements that should be weaved into your landing pages. It can grab people’s attention and create a desire for whatever you’re offering as well as call them to action so they actually do the things you want them to do on your site.
As an experienced addition to your team, we’re here to help you navigate the complexities of digital innovation, give you a fresh sense of direction and help you to understand what strategic decisions and results-driven methods we know are working for your competitors in the recruitment sector. To join them, get in touch and ask us any questions you may have or request a free website cro review – it may be the most important thing you could do to reach the share of the recruitment market you have been missing.
Achieving best in class results for the UK’s leading digital recruiters
Who do the award-winning digital marketing recruitment firm Sphere Digital hire when they need to be seen at the top of Google? Albion of course, and we are very proud to have helped the UK’s friendliest recruitment agency achieve top positions in the natural search results for the majority of their target keyword phrases year on year.
Claiming a greater market share for executive headhunting agents
As one of the biggest names in executive recruitment and headhunting services, Stone Executive have been responsible for placing the lion’s share of UK industry chiefs and business leaders in their top slots. In order to maintain their high visibility on the web, Albion are at the helm managing the brand’s UK-wide advertising campaigns.
Helping transform a UK executive consultancy into a market leader
Appleby Associates was saved from the history books by a new owner who was intent on reinventing the brand. Albion came on-board to redirect resources previously wasted on paid search marketing. We reinvested the monthly budget towards improving the site landing pages and generating increased Google traffic.
