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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Our on-page SEO campaign generated over 5 times more traffic and heaps more sales for America’s first online condom store. By managing a team of off-shore staff we were able to make Google love the site and reward it with over 100 top 3 rankings in the U.S. search results pages.
We not only more than doubled the amount of traffic Nutley’s Kitchen Gardens receives every week but also managed to engage with these new visitors in a way that generated increased sales. We did this via hands-on SEO optimisation and improving their content strategy.
Once your product pages are receiving more search traffic it’s important to exploit conversion rate optimisation (CRO) best practices. For instance, are your site’s main goals mapped to highly visible elements on your homepage and landing pages? A straightforward way to optimise your conversion rate is by including short and simple order forms that list the benefits of the product. In addition, it can be useful to include lists of product features or bullet points that dispel any known concerns potential customers may have – such as guarantee notices, shipping options and returns policies.
The main goal of your site is the generation of sales. Be sure your list of benefits aren’t halfway down the page or hidden among heaps of copy, or, even worse, relegated to a minor page. Your visitors will only have so much patience with your site and if you make them work for it, you’ll lose them. This is a basic mistake we see time and again.
Of course, your main “call to action” should be backed up by a list of trust elements (what other popular products customers buy from you), visual authority signals (such as partner or association logos) and the all-important customer testimonials or recommendations. This information has been shown to be some of the most effective ways to grab people’s attention and build trust in your brand so they are compelled to take action. In this case, to place an order.
Albion has developed an effective and proven approach to these techniques. Your marketing team might already be confident of your unique selling point, your value proposition and might have memorised the relevant elevator pitch, but even so, we can pull all this together in a simple and comprehensive strategic plan and compelling sales copy that users trust. We won’t just identify your site’s goals; we’ll help you achieve them.
We’re here to guide you through the complexities of digital innovation and give your brand a fresh sense of direction. We’ll help you to understand which strategic decisions your competitors have taken and which methods are working for them in the marketing of their products. To join them, get in touch and ask us any questions you may have or get a free CRO review. It may be the most important thing you could do to reach the share of the market you have been missing.
Dominating the organic search results for consumer products
We helped redesign Condomania’s e-commerce store and generated five times more traffic for America’s oldest online condom store, which skyrocketed sales. By fixing heaps of tech issues, redirecting old urls, optimising the site’s main product pages and acquiring lots of incoming links we helped generate over 5000 visits per day.
Launching a safety product start-up with a beautiful new website
Armed with a logo, an animated ‘explainer’ video and a good idea about their market, positioning and products, the next tool Safe’n’Happy needed was a great website. We jumped in to make suggestions, then designed and delivered a beautiful, persuasive site that allows the child safety product brand to reach their online markets.
Demystifying Google algorithm’s ‘smoke and mirrors’ misinformation
Because lots of online information about how to achieve top Google results is out of date or inaccurate, we helped guide and advise Mist Eliquid’s web team about what really works. The result allowed the brand to rub shoulders with UK e-liquid market leaders at the top of Google’s results for dozens of target keyword phrases.
They updated me throughout the entire 6-day campaign and broken down every element of the work carried out so even I can understand what has been happening!!
Rebuilt our ads campaigns from the ground up – by month 2 we had cut our marketing spend in half and brought down our cost per conversion by 79% whilst more than doubling the number of enquiries
We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.