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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Dominating the organic search results for consumer products
We helped redesign Condomania’s e-commerce store and generated five times more traffic for America’s oldest online condom store, which skyrocketed sales. By fixing heaps of tech issues, redirecting old urls, optimising the site’s main product pages and acquiring lots of incoming links we helped generate over 5000 visits per day.
Launching a safety product start-up with a beautiful new website
Armed with a logo, an animated ‘explainer’ video and a good idea about their market, positioning and products, the next tool Safe’n’Happy needed was a great website. We jumped in to make suggestions, then designed and delivered a beautiful, persuasive site that allows the child safety product brand to reach their online markets.
Demystifying Google algorithm’s ‘smoke and mirrors’ misinformation
Because lots of online information about how to achieve top Google results is out of date or inaccurate, we helped guide and advise Mist Eliquid’s web team about what really works. The result allowed the brand to rub shoulders with UK e-liquid market leaders at the top of Google’s results for dozens of target keyword phrases.
Most product sales businesses are well aware of the strong competition they face online. That is, the large number of vendors and suppliers who offer similar products are fighting hard to maintain their positions in the natural and the paid search results. However, what many in the retail product sales sector are unaware of is the clever tools that allow savvy marketers to uncover exactly which keywords and targeting options their competitors are taking advantage of.
In fact, most digital marketing agencies are unaware of exactly how to use Pay Per Click advertising tools that list the keywords and strategies competitors are exploiting to take the lion’s share of the market. From gaining insights into how much competitors bid in Google Search Ads auctions, which devices they are targeting and even what times of the day are most profitable to advertise their wares – this valuable competitor data can make all the difference in a competitive market.
As an e-commerce store owner or a business owner that sells products on the web, specialist knowledge into how online customers behave is essential. Not only do those who hire PPC agencies with specialist insight into product sales generate more sales, but they also enjoy the benefits that can be key to ongoing growth – information.
Because Google is pushing the natural search results further down the results pages, Pay Per Click advertising is becoming more and more important for those businesses that need to increase sales and maintain growth. And the options are always increasing, from search advertising via bidding on product name keywords to Google Shopping Ads that display your inventory of products, to display advertising that ensures image ads are doing their job of keeping your product in the eyes of your potential customers.
But with these increased opportunities comes a whole new set of ways to waste your advertising budget. With years of proven history in the discipline of creating and optimising product advertising campaigns, Albion are well aware of how less savvy marketing agencies waste a large share of their client’s advertising budget on clicks that will never convert into sales.
Often, this is because campaigns have not been adequately optimised to deter clicks from those who are not likely to buy your product – and are only interested in seeing what is available on the market. Indeed generalist PPC advertising agencies with little experience of retail products and consumer goods sales often make the same mistakes time and time again, these include:
Constantly monitoring your click and conversion data in your Google Ads account is the most important thing your PPC agency can do for your product sales, and retaining that business information that keeps you ahead of the competition is how most savvy Google Ads experts ensure their clients enjoy more product sales for their clients.
One thing that many product sales businesses and their digital marketing agencies don’t realise is that Google’s Display Network (GDN) allows advertisers to use image ads to “pinch” high-value potential clients directly from competitors. Sure, you can bid on the names of products you both sell via search network advertising but an option that can be highly beneficial is to follow visitors to your competitor’s product page around the web with display ads
That’s right because image ads on Google Ads Display Network can cost around a sixth the cost of a search ad click, and because you can show the benefits of your product over theirs in an image, display advertising can be a real money spinner. Imagine your images of say, a computer mouse appeared on many of the sites visited by those people who had just visited an Amazon page listing computer mice. Your product before their eyes, just as they are researching which one to buy.
It doesn’t end there either, by creating custom audiences in Google Ads you can make sure your product images are always visible to your target markets whenever they visit specific websites, whenever they watch related videos on YouTube or whenever they are using an app on their mobile devices. The options for savvy targeting are always increasing – only many PPC agencies for product sales are not proactive enough or experienced enough to take advantage of these strategies for their clients.
At Albion, we already know the most profitable new targeting options that work best for online product sales. We understand how best to set up your shopping ad campaigns, how to identify what is working best for your competitors and how to spot the areas where a share of your advertising budget is being wasted, month in month out.
So if you are unsure if your existing product marketing agency or in-house staff are generating maximum sales for the least cost and want to know how we ensure ongoing growth for our clients, be sure to drop us a line and ask a question or request a free Google Ads account audit and recommendations. It may be the most important thing you do for your product sales figures all year.
Our on-page SEO campaign generated over 5 times more traffic and heaps more sales for America’s first online condom store. By managing a team of off-shore staff we were able to make Google love the site and reward it with over 100 top 3 rankings in the U.S. search results pages.
We not only more than doubled the amount of traffic Nutley’s Kitchen Gardens receives every week but also managed to engage with these new visitors in a way that generated increased sales. We did this via hands-on SEO optimisation and improving their content strategy.
We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.
They updated me throughout the entire 6-day campaign and broken down every element of the work carried out so even I can understand what has been happening!!
Rebuilt our ads campaigns from the ground up – by month 2 we had cut our marketing spend in half and brought down our cost per conversion by 79% whilst more than doubling the number of enquiries