Results-Driven Business Growth
Results-Driven Business Growth

PPC Search Advertising

Looking for risk-free pay per click campaigns that pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don't increase your paid search sales (or reduce your cost per conversion) you won't pay a penny.

AT ALBION, WE DO THINGS DIFFERENTLY…

Results-Driven:
Unlike most other PPC agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.

Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.

Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free Google Ads account review to get you started.

  • Results-Driven PPC Strategies
  • Dedicated Expert PPC Specialists
  • Google Approved PPC Techniques
  • Transparent Monthly Reporting
  • No Lengthy "Tied-in" Contracts

ABOUT SEARCH ADVERTISING

For those brands that want to sit at the top of Google for important search queries, and when dominating the natural (organic) search results isn’t enough, Pay Per Click search advertising (formerly known as Google Adwords) can be a highly profitable means of increasing website traffic and sales in a way that can scale to huge proportions.

When you have identified the right bids to place on your target keyword phrases, and created the right ads and landing pages, these campaigns can generate a lot more revenue than they cost to run. Indeed, PPC can take businesses to heights they never dreamed of. Pinching customers from competitors, and refining marketing messages and sales funnels, couldn’t be more straightforward than using Google Ads Pay Per Click search advertising.

Of course, lots of website design agencies offer paid search advertising and Google display advertising campaign set-up services. But because they are not usually specialists in the field (and don’t keep up to date with new features, functionality and targeting options) their campaigns generally fail to reach their full potential. Indeed, spending your monthly paid search budget on outdated strategies can be a big waste of money and effort when not done effectively.

At Albion we have a great record of creating, optimising and maintaining Google and Bing Ads accounts for customers around the world. These clients now enjoy a steady stream of profitable traffic flowing through their landing pages and product pages to generate sales they wouldn’t usually have enjoyed. Often just a few informed modifications can generate the profitable results you expected in the first place. Yes, you are right to seek out a second opinion – it could make all the difference.

If you are interested in getting a free PPC review of your existing campaigns, or if you want to get going with a new paid search advertising campaign, just drop us a line, or learn more about our pay per click packages or advertising optimisation rates.

  • Keyword Bidding
  • Ad Copywriting
  • Ad Split Testing
  • Negative Keywords
  • Bid Adjustments
  • Ad Extensions
albion crown

Testimonials

  • We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.

    Matt Mandell - Owner
    Condomania
  • Insightful & innovative. Not only in creating the websites for our business (Yuzoz) but also understanding business models and consumer behaviour. Highly recommended.

    John Mangano - Vice President
    ComScore
  • Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.

    LISA HONAN - MD
    EYE NETWORK
  • I know of no one who better weaves together both imagination with Internet capabilities… your vision, whether personal or commercial, will take shape on the Internet.

    Jeff Manber - CEO
    NanoRacks
  • Extremely professional, very insightful, and a pleasure to work with… implemented sound SEO techniques which have helped us improve rankings significantly in a small time-frame.

    David Jackson - MD
    Stone Executive
  • Through our link building efforts Albion were able to get a 100% increase in organic traffic to our website… also increasing the number of conversions on the site. Highly recommended!

    MARISA FEIL - CHIEF ATTORNEY
    FW CANADA
  • A very systematic, methodical and transparent approach that gives results…Our CRO campaign has resulted in significant improvement of our conversion rate, +105% improvement to be precise.

    JAKE GAKOVIK - FOUNDER
    SUPREME TRACKS
  • We have already seen a 50% increase in organic traffic (in less than 3 months) and we are able to manage the performance ourselves and we are seeing ongoing improvements.

    NIALL PHELAN - DIRECTOR
    SPHERE RECRUITMENT
  • They always go the extra mile with great background research, making it their business to fully understand the market they are working in, to add maximum value.

    Any Huggins - CEO
    Rocket Marketing Group

WE REDUCE SPEND AND INCREASE CONVERSIONS VIA RESULTS-DRIVEN PAY PER CLICK OPTIMISATION…

  • ppc adwords agents
    241 Club
    100% More Sales Per Week
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    Appleby Associates
    57% More Sales Leads Per £
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    ARC Recruitment
    47% More Sales Leads Per £
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    Bar Seventy 6
    100% More Sales Leads Per £
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    Pongwe Hotel
    100% More Sales Leads Per £
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    Safari and Beach
    100% More Sales Leads Per $
  • Sussex Back Pain Clinic
    100% More Sales Leads Per £

PPC GC Shop

125% MORE SALES PER WEEK

online shop ppc results

With a Google Ads account audit, a set of campaign rebuilds and ongoing optimisation, Albion more than doubled Gas Cage Shop’s paid search sales compared to the same period in the previous year – and we did all of this whilst reducing the average cost per sale by 14%.

  • PPC Account Audit & Optimisation
  • Ad Copywriting & Split Testing
  • Budget Scaling & Growth Rebidding
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PPC Zips

30% MORE SALES PER $

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By focussing on reducing wasted spend in the Zip Wire Shop’s Google Ads account, Albion was able to achieve much cheaper costs per sale acquisition. Then we steadily increased monthly spend (and sales) in order to scale-up and enjoy maximum benefit from more sales.

  • Google Ads PPC Account Overhaul
  • Bidding Strategy Review & Rebidding
  • Responsive Search Ads Optimisation
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PPC Executive

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57% MORE SALES LEADS PER £

Google Ads Optimisation Agency

This executive career brand came to us after they had wasted their advertising budget on inefficient Google Ads which left no funds to increase monthly investment in paid search. We totally rebuilt their advertising campaigns to generate lots more sales leads for a reduced monthly spend.

  • Google Search Ads Campaign Creation
  • Keyword Research & Bidding
  • Ad Copywriting & Optimisation
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PPC University

250% MORE SALES LEADS PER $

landing page designers

Suffering from badly designed and awkwardly worded landing pages, the American University of Integrative Sciences needed our help to understand their enrolment page’s ‘conversion killing’ flaws – we also redesigned them to vastly increase enquiries from potential new students.

  • Landing Page Redesign & Advice
  • Paid Search Campaign Creation
  • Display Image Ad Optimisation
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PPC Recruitment

47% MORE SALES LEADS PER £

website design and development agency

Having previously optimised the UK’s leading aesthetics recruitment website for higher rankings, we were asked to turn that traffic into more leads. By cutting out lots of wasted advertising spend, we generated almost half as many more leads per month whilst vastly reducing costs.

  • PPC Account Audit & Optimisation
  • Keyword Research & Optimisation
  • Ad Copywriting & Split Testing
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PPC ACCOUNT AUDIT

Uncovering wasted Google Ad spend and redirecting budget to convert more sales

In-house marketing teams and outsourced pay per click management agencies often reach the limits of their knowledge when it comes to improving Google Ad campaigns. For this reason it is always best to get a second opinion from those who are able to review campaigns, spot untapped opportunities and uncover and channel wasted spend into more profitable areas.

KEYWORD BIDDING

Discovering highly relevant, low-cost, low-competition keyword phrases that convert

Do you run an online “shop” or is it a “store”? Do you offer “services” or “solutions”? Do potential customers include the name of your city in their search query, and do they add qualifier words such as “best”, “quality”, “affordable” or “cheap”? We conduct extensive keyword research and bid on a full range of keyword phrases to ensure we uncover those that make the most sales.

AD COPYWRITING

Crafting compelling ad copy that we know will generate high click-through rates

Not everyone is aware that the best results are achieved by writing adverts that pull on the emotions of a potential customer while listing the benefits they will enjoy from your product features. We know from experience that good copy can not only generate higher click-through rates, but also increase a page’s “quality score” which reduces how much you pay for each click.

AD SPLIT TESTING

Testing variations of best-performing ads against each other to increase conversions

Gone are the days when half of an advertiser’s budget is wasted. By split testing ads against each other it is a straightforward task to come up with optimal wording to generate higher click-through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that results in the most sales.

NEGATIVE KEYWORDS

Identifying, monitoring and blocking negative keywords that waste ad spend

Google just loves taking your money and one of the most wasteful ways it does that is by displaying ads to searchers who are not interested in your products. We monitor all search queries and manage negative keyword lists to ensure a bid on “London shoe shops” won’t waste your budget by displaying ads to those searching related but irrelevant phrases like “Jobs in London shoe shops”.

AD EXTENSIONS

Claiming more real estate in the search results for bigger and more clickable ads

Having ads that fill a larger area in Google’s search results is a surefire way to display more product benefits and features and generate more clicks from your search market. We do this by creating a range of ad extensions such as sitelinks, callouts, reviews and call extensions that not only make your ads bigger than those of your competitors but also make them more noticeable.

BID ADJUSTMENTS

Displaying ads on preferred devices, in target locations and at optimal times

By adjusting keyword bids for different devices, we ensure your ads are visible in optimal ad positions on desktops, tablets and (most importantly) mobiles. And by reducing bids at night-time and in locations that show lower-than-average conversions, we are able to save paid search spend and funnel your budget into devices, locations and schedules that achieve more conversions.

GOOGLE ADS TRAINING

Ensuring your team can take the reins of your Google Ads account if preferred

Learning as you go along is an expensive mistake many businesses realise after wasting a large share of budget on paid search. Instead, your in-house team can gain a deeper understanding of how to generate paid search sales by watching an expert build campaigns. They can also learn to use time-saving third-party tools and how to spy on competitor ads, keywords and bids.

Join our happy clients

American University of Integrative Sciences Aesthetic Professionals Recruitment NanoRacks - Space Company University of Brighton Drusillas Theme Park EDIF Engineering Sphere Digital Recruitment Siesta Campers Supreme Tracks Recording Studio Stone Executive

ENJOY PROFITABLE PPC TRAFFIC & MORE SALES!

Discover the wasted spend and missed opportunities in your Google Ads account and see how we can reduce your monthly costs and increase conversions.

Fill out the form, approve a ‘view request’ and we’ll:

  • Review your Google Ads account
  • Send you a bespoke PPC report
  • List win-win recommendations
  • Answer any of your questions

Get Your Free PPC Review