Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Discovering new opportunities for Canada’s top immigration law firm
To empower a top-level Canadian immigration attorney’s brand with the ability to reach new markets and increase sales enquiries, we reworked the firm’s website copy and transformed it into highly optimised content that reached new potential customers from the United States.
Pulling celebs into the studio with psychological conversion testing
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studio in New York City. The firm woos high-profile customers with page copy that exploits cognitive biases with a/b split testing and conversion rate optimisation courtesy of the Albion team.
Promoting special arts services throughout London and beyond
Having built a solid local brand around the south coast of the UK, SAS Graphics work with big clients including Reuters and ITV. However, in order to market their large-format printing services to museums and corporate clients in the capital, they hired Albion to improve their websites and increase traffic and sales leads.
Most people who use Google search (and that’s pretty much everyone who has access to the internet) knows that Google’s Pay Per Click (PPC) search network advertising is an easy way to gain more visibility than web pages listed in the natural search results. However, what many musicians, artists, designers and photographers in the creative industries are unaware of is the power of Google’s Display Network (GDN) and ad targeting methods that allow you to single out your online markets with ads that follow them around the web. This gives your online market the impression that your brand is big and can afford to advertise all over the internet – when really, you are simply only advertising to those that have shown an interest in your offerings already.
Not only does Google Ads display network allow individual creatives and businesses to show highly targeted ads on a huge range of websites, but advertisers no longer have to waste budget on ads that are served to people who have not shown an interest in their products and services. This long-awaited improvement in ad targeting options has yet to be realised and properly exploited for those still paying for untargeted “real-world” advertising in magazines, billboards or TV.
Today the best performing online advertising campaigns are usually created by savvy PPC experts who target only those potential customers who are most likely to click through and buy stuff. From people in specific age groups, or demographics and those in particular salary brackets and to people in specific locations. Google allows advertisers to do this by creating lists of “audiences” and by targeting only people in these lists, rather than the world at large – saving artists a vast amount of advertising budget that your competitors are currently wasting each month.
At Albion, we have a great record of creating digital ad campaigns that tightly target only those potential customers who have recently visited your main competitors’ product or service pages. Yes, you get to input your main competitors’ sites and we only show the ads we create for you to those people. This is a revelation to those who didn’t realise that it was so easy to “pinch” competitors’ customers from under their noses. Better still, you can keep bringing those potential customers back to your site for pennies by “remarketing” to them in a way that reminds them of your products and services – wherever they are on the web, or when watching videos or using related apps.
Albion’s clients are rewarded with a high “quality score” which results in them having to pay less for each click than their competitors have to pay. This is done by simply aligning ad copy or imagery with your landing page content and the search queries or targeting methods used. This is yet another advantage most marketing agencies don’t take advantage of for their clients – as they often have little experience in marketing creative sector products and services using new targeting methods that Google Ads now provides.
Do you know how much your competitors are paying for each click? Or how to get the same clicks for half or a quarter of the cost they have to pay? Cashing in on this can be a real advantage that gives you the coverage and ROI most artists, designers and those in the music industry strive for. The fact that most agencies are not up to scratch means that many of your competitors are likely not taking advantage of digital advertising opportunities that have been proven to open up new markets to individual creatives and design brands that aim for ongoing growth.
Inkbot Design were frustrated that their website was not appearing as high as they expected in the search results. By having us audit the site then fix a large number of hidden issues, we were able to pull over 5 times more search visitors per week with no ongoing work required.
After proposing 2 new alternate layouts to a New York recording studio’s homepage, we were asked to go ahead and test if either of them generated more leads than the existing design. Both layouts generated more than twice the number of leads for the same number of visitors.
We generated a huge 334% increase in sales leads each week from the same amount of traffic by redesigning and refining the Brand Influencers’ homepage with lists of benefits, social proof, authority elements, an explainer video and a simple enquiry form above the page fold.
