Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny. Learn more about SEO for creative services, PPC for creative products or Conversion Rate Optimisation for creative brands.
AT ALBION, WE DO THINGS DIFFERENTLY…
Unlike most other digital marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
You will work directly with a senior company director rather than an inexperienced account manager.
No lengthy tied-in contracts, a choice of pricing models and a website or marketing strategy review to get you started.
Promoting special arts services throughout London and beyond
Having built a solid local brand around the south coast of the UK, SAS Graphics work with big clients including Reuters and ITV. However, in order to market their large-format printing services to museums and corporate clients in the capital, they hired Albion to improve their websites and increase traffic and sales leads.
Pulling celebs into the studio with psychological conversion testing
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studio in New York City. The firm woos high-profile customers with page copy that exploits cognitive biases with a/b split testing and conversion rate optimisation courtesy of the Albion team.
Discovering new opportunities for Canada’s top immigration law firm
To empower a top-level Canadian immigration attorney’s brand with the ability to reach new markets and increase sales enquiries, we reworked the firm’s website copy and transformed it into highly optimised content that reached new potential customers from the United States.
Reaching new heights in Google for UK travel sector PR leaders
With the goal of becoming the go-to PR company for travel industry brands around the world, 8020 Communications reached out to see if Albion could help. Of course we could… and after achieving first-page Google rankings for highly competitive keywords such as “Travel PR”, they had us rebuild their advertising campaigns too.
Protecting market share for award-winning video producers
Enjoying well-earned corporate clients such as BP, The BBC and Dell, and with a trophy cabinet overflowing with industry awards, TechTV was due a rebrand. And to ensure a site migration caused minimal disruption to their online visibility and traffic, Albion was called in to optimise their new landing pages and online advertising campaigns.
The marketing services we provide to creative industry businesses has helped them no end. This includes local artists and musicians in the UK to graphic designers and even New York recording studios that boast clients including Sting and Bruce Springsteen. The challenges faced by those who provide creative services and products has never been more challenging. This is due to the increasing volume of competition on the web. However, the size of the online market is also growing and providing a great many new opportunities for artists, photographers, designers, musicians and other creative businesses.
The way we use our insight into how customers think (when they are searching for and engaging with creative service providers) is complemented by over a decade of marketing experience that has produced the profitable results our clients expect. We start every marketing campaign by getting a real understanding of your product, your market, your customers’ needs and their online behaviour, before designing bespoke digital marketing campaigns.
After all, the key to ongoing growth is getting a full understanding of the main elements that encourage your potential customers to click through to your website, and then help them decide if they should contact you or buy online. We understand that most marketing agencies don’t know how to design and implement results-based digital marketing campaigns. The most common failings great creatives suffer from are due to hiring inexperienced digital agencies that don’t promote their businesses in a way that produces strong ROI and ongoing growth.
Albion have a history of helping creative individuals and agencies market their products and services to potential customers online. Through this, we have gained a deep understanding of the habits and search activities for people interested in buying music, art, crafts and related products and services. We have achieved this level of market insight by working with a number of producers, artists, designers and brands in an array of creative fields. And we have helped all of them achieve ongoing growth from their online markets around the globe.
For this reason, we believe we are better placed than generalist marketing agencies to help businesses reach new customers via digital marketing services that we know have worked well for others in the same sector. The tried and tested digital strategies we use not only attract targeted web traffic from potential customers but also engage with them in a way that encourages more of them to convert into repeat, paying customers. This growth allows our clients to re-invest a share of their increasing profits back into further marketing campaigns, which in turn often produces the “snowball effect” many creatives and businesses hope to achieve.
After proposing 2 new alternate layouts to a New York recording studio’s homepage, we were asked to go ahead and test if either of them generated more leads than the existing design. Both layouts generated more than twice the number of leads for the same number of visitors.
Inkbot Design were frustrated that their website was not appearing as high as they expected in the search results. By having us audit the site then fix a large number of hidden issues, we were able to pull over 5 times more search visitors per week with no ongoing work required.
We generated a huge 334% increase in sales leads each week from the same amount of traffic by redesigning and refining the Brand Influencers’ homepage with lists of benefits, social proof, authority elements, an explainer video and a simple enquiry form above the page fold.
A very systematic, methodical and transparent approach that gives results…Our CRO campaign has resulted in significant improvement of our conversion rate, +105% improvement to be precise.
…Took the time to understand our aims and then worked with us taking logical steps to improve our website performance. We have already seen a doubling of our month Google traffic which has resulted in a similar amount of increased leads and sales
Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.