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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Our on-page SEO campaign generated over 5 times more traffic and heaps more sales for America’s first online condom store. By managing a team of off-shore staff we were able to make Google love the site and reward it with over 100 top 3 rankings in the U.S. search results pages.
We not only more than doubled the amount of traffic Nutley’s Kitchen Gardens receives every week but also managed to engage with these new visitors in a way that generated increased sales. We did this via hands-on SEO optimisation and improving their content strategy.
By rebuilding and optimising the Google Ads account Trade Prices Direct’s previous PPC management agency had created, we were able to generate over 4 times more paid search sales each week and reduce their average cost per acquisition to less than half of its previous rate.
Once your online store is receiving more search traffic it’s imperative that you know how to turn it into sales. This is where conversion optimisation comes into play, and there some best practices you should be aware of. For instance, are your site’s main goals mapped to highly visible elements on your landing pages and homepage? In other words, are visitors presented with a quick and easy way to get what they came for?
Another proven way to generate more sales from the same volume of traffic involves reducing the number of fields users are required to fill in online order forms and shopping cart pages. Adding lists of features or user benefits to product descriptions, ensuring your site shows all the right trust elements that visitors expect to see in order to feel comfortable buying consumer products from your site – and a whole lot more.
Always be aware of the primary goals of your store’s site. Be sure your “buy now” buttons aren’t placed halfway down the page or buried within heaps of copy. And definitely make sure they aren’t hidden away on a minor page. People will only have so much patience with your site and if you make them work for it, you’ll lose them. This is an elementary error, but an issue we see time and again on sites built using generic templates in Magento and Shopify stores.
Your main “call to action” should be reinforced by making the benefits to the consumer immediately apparent. It’s not enough to convince them that they want a certain product; you also need to let them know why you are the one they should buy it from. Visual authority signals, such as brand logos, are a great way to communicate information at a glance. And, depending on the product, customer testimonials or recommendations can also be extremely useful.
Albion has developed a tried-and-tested approach to these techniques. You might already have a great marketing team that can your reel off your unique selling point, value proposition and elevator pitch in a flash. But have you proven for a fact that you are using optimal wording, layouts or images? By implementing a set of A/B or multivariate tests, we are able to prove without a doubt which elements work better than others to generate more sales.
Albion will guide you through the best practices in Conversion Rate Optimisation (CRO) and the latest innovations in digital marketing. We can also help you to understand which strategic decisions your competitors have taken – and which methods are working for them. Get in touch to stay ahead of the competition, and feel free to ask us any questions you may have or request a free website CRO review. It may be the single most important thing you could do to earn the share of the market you have been missing.
Dominating the organic search results for consumer products
We helped redesign Condomania’s e-commerce store and generated five times more traffic for America’s oldest online condom store, which skyrocketed sales. By fixing heaps of tech issues, redirecting old urls, optimising the site’s main product pages and acquiring lots of incoming links we helped generate over 5000 visits per day.
Launching a safety product start-up with a beautiful new website
Armed with a logo, an animated ‘explainer’ video and a good idea about their market, positioning and products, the next tool Safe’n’Happy needed was a great website. We jumped in to make suggestions, then designed and delivered a beautiful, persuasive site that allows the child safety product brand to reach their online markets.
Demystifying Google algorithm’s ‘smoke and mirrors’ misinformation
Because lots of online information about how to achieve top Google results is out of date or inaccurate, we helped guide and advise Mist Eliquid’s web team about what really works. The result allowed the brand to rub shoulders with UK e-liquid market leaders at the top of Google’s results for dozens of target keyword phrases.
We have seen a +500% increase in just 4 months and the increases haven’t stopped yet. They don’t just drip feed a few changes, they go in and make things work.
They updated me throughout the entire 6-day campaign and broken down every element of the work carried out so even I can understand what has been happening!!
Insightful & innovative. Not only in creating the websites for our business (Yuzoz) but also understanding business models and consumer behaviour. Highly recommended.