Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Empowering a U.S. Space Utilization Firm to Reach out to New Worlds!
“Mars is in our hearts – but the moon is in our business plan.” Jeffrey Manber, CEO of NanoRacks. In order to help a Houston-based space brand sign up universities, private businesses and governments to their payload launch services, we keep them kitted out with compelling marketing messaging, a beautiful site and a rocket load of traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
Bringing space into the classroom to inspire the next generation
DreamUp help students of universities, colleges and schools take part in real-life space research on-board the International Space Station. The brand’s educational website was created by a business partner before Albion were invited to help improve the site design and content as well as provide advice for their web team.
How do you know if the messaging and sales copy on your space website’s homepage or product pages are optimal? How do you know if one homepage layout converts more enquiries than other layouts? Or whether reducing the number of fields in each contact form will produce more online sales leads?
The answer to these questions can be found via scientific A/B and multivariate testing. This is a win-win method used by Albion’s Conversion Rate Optimisation experts to increase sales for our clients, without the need to increase traffic to your site. This tried-and-tested approach to website design and marketing copywriting is one of the most powerful ways to increase leads from the web. Yes, it takes a huge amount of effort to double your online traffic. But doubling your sales leads can be achieved by doubling your website’s conversion rate. Doing this is often the biggest opportunity many in the space technology hardware supply and engineering fields have yet to cash in on.
Most company owners and website or marketing team members know their business’s homepage inside out. They also have a very good idea about the page’s wording and the specific products and services on offer. But how do you know if the list of benefits of using your brand aligns to the concerns of your market? How do you know if your pages neglect to mention core features which visitors need to see before buying from you? And how do you know which elements on your page secretly turn potential new customers away from your brand? Never to return.
These questions are usually left to guesswork and answered using gut-feelings rather than facts and figures. However, CRO split-testing can provide your decision-makers with reassuring confirmation that your messaging is nicely refined to produce optimum sales. Alternatively, it can offer insights and revelations about new ways of encouraging your market to get in touch and find out more about your products and services.
It doesn’t make much difference if your website sells spaceflight opportunities, rocket or spacecraft parts and hardware to buyers in space businesses, or if it is based around services and educational programmes relating to NASA and other space organisations. If the main goal is to generate more leads, sales or sign-ups, then CRO best practices are worth taking advantage of.
A large set of data has been acquired by CRO experts, but not many outsiders know this stuff. Most space sector web designers aren’t aware that homepage slideshows are one of the worst conversion-killers (because they often hide critical messaging in slides nobody notices or even sees). And most don’t realise that best results are gained by wording webpage sales copy to focus on the benefits to the user, rather than the features of the product. Even fewer designers and copywriters left in charge of creating marketing messaging are aware that talking about what “You” (the customer wants) rather than what “We” (the supplier) offers is the best way to encourage potential customers to fill in that form or call your firm on the phone.
However, most CRO experts know these general rules of thumb and can often predict which variations are likely to beat others in an A/B split test. The process of creating a variation of one of your website product pages or landing pages and making variations to wording and layout is a straight-forward process. Using powerful tools such as Optimizely to send a share of your traffic to each variation is all that is needed to allow you to monitor which version attracts the most leads or sales.
So, what are you waiting for? Get a free CRO review. With increasing numbers of space-based projects competing for limited traffic from potential customers and clients now may be the right time to put to bed those in-house arguments about your website’s homepage wording and imagery. Surely it is time to discover if or how your website is holding your space brand back from the ongoing online growth your business deserves?
