Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Discovering new opportunities for Canada’s top immigration law firm
To empower a top-level Canadian immigration attorney’s brand with the ability to reach new markets and increase sales enquiries, we reworked the firm’s website copy and transformed it into highly optimised content that reached new potential customers from the United States.
Pulling celebs into the studio with psychological conversion testing
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studio in New York City. The firm woos high-profile customers with page copy that exploits cognitive biases with a/b split testing and conversion rate optimisation courtesy of the Albion team.
Promoting special arts services throughout London and beyond
Having built a solid local brand around the south coast of the UK, SAS Graphics work with big clients including Reuters and ITV. However, in order to market their large-format printing services to museums and corporate clients in the capital, they hired Albion to improve their websites and increase traffic and sales leads.
Most people know that Google’s Pay Per Click search network advertising platform is a way to instantly rise above competitor web pages that rank above them in the natural search results. However, what many professional service providers and their marketing teams are usually unaware of, is that Google’s Display Network (GDN) now allows advertisers to follow their competitors’ site visitors around the web with image ads – and allows them to “pinch” clients from them, just as those potential customers are ready to sign up to a professional service.
Not only does Google Ads display network allow businesses to show highly targeted ads on a huge range of sites, but the targeting options are increasing all the time too. This means advertisers no longer have to waste budget on ads that are served to people who have not shown an interest in their products and services. A long-awaited improvement that will never be realised for those using “real-world” advertising in magazines, billboards or TV.
It is true to say that today the best online advertising ROI is more often than not achieved by those savvy PPC experts who target only those potential customers that have shown an interest in your specific offering. And you can filter them by specific age group, demographic and location. Google allows advertisers to do this by creating lists of “audiences” and by targeting only people in these lists, rather than the world at large.
At Albion, we have a great record of saving our clients large amounts of wasted advertising spend each month by directing their PPC advertising budgets only at those specific online audiences that are most likely to convert into paying clients. This includes tight targeting of potential customers who have recently visited your main competitors’ product or service pages and then following these people around the web with image ads that describe why your services are a viable alternative to theirs. We take great care to pick exactly which competitor site visitors we target so that you only pay for clicks from people who are ready to sign up to the services you offer.
Our clients also enjoy the advantages of up-to-date PPC best practices, such as amending bid adjustments to profit from more visible ads during specific days and hours of the week and from clicks from devices that are seen to convert more sales per dollar invested than others. And by tightly aligning the wording in your ads to the words in your landing pages and the words used in users’ search queries, our clients are rewarded with high a “quality score”. This means that they have to pay less for each click than their competitors have to pay – an advantage they have over their competition that the competition is not even aware of. Do you know how much your competitors are paying for each click?
Of course, most traditional advertising agencies have yet to discover and make use of the new targeting methods Google offers. Methods that Albion’s PPC experts swear by in order to help grow businesses in the accounting, law, architecture and other fields. This means, that more often than not, we already know which keywords, bids and targeting methods generate highly profitable ad campaigns. It also means that many of your competitors are likely not taking advantage of digital advertising opportunities that have been proven to open up new markets and helps some businesses grow faster than others.
Inkbot Design were frustrated that their website was not appearing as high as they expected in the search results. By having us audit the site then fix a large number of hidden issues, we were able to pull over 5 times more search visitors per week with no ongoing work required.
After proposing 2 new alternate layouts to a New York recording studio’s homepage, we were asked to go ahead and test if either of them generated more leads than the existing design. Both layouts generated more than twice the number of leads for the same number of visitors.
We generated a huge 334% increase in sales leads each week from the same amount of traffic by redesigning and refining the Brand Influencers’ homepage with lists of benefits, social proof, authority elements, an explainer video and a simple enquiry form above the page fold.
