Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Inkbot Design were frustrated that their website was not appearing as high as they expected in the search results. By having us audit the site then fix a large number of hidden issues, we were able to pull over 5 times more search visitors per week with no ongoing work required.
After proposing 2 new alternate layouts to a New York recording studio’s homepage, we were asked to go ahead and test if either of them generated more leads than the existing design. Both layouts generated more than twice the number of leads for the same number of visitors.
We generated a huge 334% increase in sales leads each week from the same amount of traffic by redesigning and refining the Brand Influencers’ homepage with lists of benefits, social proof, authority elements, an explainer video and a simple enquiry form above the page fold.
It goes without saying that your brand needs to rank in the top position in Google for your organisation’s name because customers who already know your brand need to easily access the information they searched for. However, it is high visibility in Google’s organic results for the search queries that reflect the actual services you sell, that really matters with regard to increasing sales.
Attracting large volumes of highly targeted traffic from your local or national market that use Google to search for services is one of Albion’s main specialties. Of course, Search Engine Optimisation involves not only optimising the content and meta data of our clients’ web pages for their target keywords but also involves an array of tactics that provide Google with everything it needs in order to reward websites with high rankings at the top of the search engine results pages.
These continually refined methods include technical SEO to ensure websites are fast loading and efficient for Googlebot to crawl, index and rank. This includes implementing measures that ensure sites do not include duplicate content and that internal linking between each page is done in a way that passes maximum “ranking power” on to those pages we need to get above the competition in the search results.
As well as these and other once-only essential improvements, we increase our clients’ Google rankings by designing content marketing and link building programmes that help build trust and relevance in a way that allows Google to see their sites as authoritative sources of information. This ongoing effort can be done by our SEO team or by training your in-house team exactly how it is done to get optimum results.
Achieving top results in Google won’t bring your company an increase in traffic if your pages are optimised for keyword phrases that nobody searches for – or if they reach page 3 of a highly competitive search query. So we ensure both your and our team enjoy a full understanding of the most lucrative target keywords pages should be optimised for, as well as your search market’s all-important “modifier” and “qualifier” keywords.
For example, by including variations of this page’s target keyword phrase “professional services marketing” in the heading, subheadings, meta data and content of this web page, it has a chance of ranking for that specific search term. And by including words like “digital”, “services”, “agency” and others into the pages and meta data, we are able to rank higher in the search results for a much larger number of related search queries, that we know our market uses.
Indeed the same is true of the keywords relating to the services your professional services brand offers. If you offer, say, “immigration law services in New York”, the pages should likely also include words like “lawyers”, “attorney”, “visa”, “immigrants” and indeed location qualifiers such as “Manhattan”, “NY” and others. Identifying which words can help you rank for your main target phrases, and also “long-tail” search queries can be a real eye-opener for those who haven’t previously had their pages optimised by SEO experts. It is a sure way to pick up lots of the search market your firm may be currently losing to competitors each day.
Discovering new opportunities for Canada’s top immigration law firm
To empower a top-level Canadian immigration attorney’s brand with the ability to reach new markets and increase sales enquiries, we reworked the firm’s website copy and transformed it into highly optimised content that reached new potential customers from the United States.
Pulling celebs into the studio with psychological conversion testing
Where do Sting, Springsteen and Lauren Hill go to have their latest releases mixed and produced? The answer is Supreme Tracks studio in New York City. The firm woos high-profile customers with page copy that exploits cognitive biases with a/b split testing and conversion rate optimisation courtesy of the Albion team.
Promoting special arts services throughout London and beyond
Having built a solid local brand around the south coast of the UK, SAS Graphics work with big clients including Reuters and ITV. However, in order to market their large-format printing services to museums and corporate clients in the capital, they hired Albion to improve their websites and increase traffic and sales leads.
