Results-Driven Business Growth
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other PPC agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free Google Ads account review to get you started.
For those brands that want to sit at the top of Google for important search queries, and when dominating the natural (organic) search results isn’t enough, Pay Per Click search advertising (formerly known as Google Adwords) can be a highly profitable means of increasing website traffic and sales in a way that can scale to huge proportions.
When you have identified the right bids to place on your target keyword phrases, and created the right ads and landing pages, these campaigns can generate a lot more revenue than they cost to run. Indeed, PPC can take businesses to heights they never dreamed of. Pinching customers from competitors, and refining marketing messages and sales funnels, couldn’t be more straightforward than using Google Ads Pay Per Click search advertising.
Of course, lots of website design agencies offer paid search advertising and Google display advertising campaign set-up services. But because they are not usually specialists in the field (and don’t keep up to date with new features, functionality and targeting options) their campaigns generally fail to reach their full potential. Indeed, spending your monthly paid search budget on outdated strategies can be a big waste of money and effort when not done effectively.
At Albion we have a great record of creating, optimising and maintaining Google and Bing Ads accounts for customers around the world. These clients now enjoy a steady stream of profitable traffic flowing through their landing pages and product pages to generate sales they wouldn’t usually have enjoyed. Often just a few informed modifications can generate the profitable results you expected in the first place. Yes, you are right to seek out a second opinion – it could make all the difference.
If you are interested in getting a free PPC review of your existing campaigns, or if you want to get going with a new paid search advertising campaign, just drop us a line, or learn more about our pay per click packages or advertising optimisation rates.
In-house marketing teams and outsourced pay per click management agencies often reach the limits of their knowledge when it comes to improving Google Ad campaigns. For this reason it is always best to get a second opinion from those who are able to review campaigns, spot untapped opportunities and uncover and channel wasted spend into more profitable areas.
Do you run an online “shop” or is it a “store”? Do you offer “services” or “solutions”? Do potential customers include the name of your city in their search query, and do they add qualifier words such as “best”, “quality”, “affordable” or “cheap”? We conduct extensive keyword research and bid on a full range of keyword phrases to ensure we uncover those that make the most sales.
Not everyone is aware that the best results are achieved by writing adverts that pull on the emotions of a potential customer while listing the benefits they will enjoy from your product features. We know from experience that good copy can not only generate higher click-through rates, but also increase a page’s “quality score” which reduces how much you pay for each click.
Gone are the days when half of an advertiser’s budget is wasted. By split testing ads against each other it is a straightforward task to come up with optimal wording to generate higher click-through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that results in the most sales.
Google just loves taking your money and one of the most wasteful ways it does that is by displaying ads to searchers who are not interested in your products. We monitor all search queries and manage negative keyword lists to ensure a bid on “London shoe shops” won’t waste your budget by displaying ads to those searching related but irrelevant phrases like “Jobs in London shoe shops”.
Having ads that fill a larger area in Google’s search results is a surefire way to display more product benefits and features and generate more clicks from your search market. We do this by creating a range of ad extensions such as sitelinks, callouts, reviews and call extensions that not only make your ads bigger than those of your competitors but also make them more noticeable.
By adjusting keyword bids for different devices, we ensure your ads are visible in optimal ad positions on desktops, tablets and (most importantly) mobiles. And by reducing bids at night-time and in locations that show lower-than-average conversions, we are able to save paid search spend and funnel your budget into devices, locations and schedules that achieve more conversions.
Learning as you go along is an expensive mistake many businesses realise after wasting a large share of budget on paid search. Instead, your in-house team can gain a deeper understanding of how to generate paid search sales by watching an expert build campaigns. They can also learn to use time-saving third-party tools and how to spy on competitor ads, keywords and bids.
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