Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
We helped a UK theme park achieve 70% more Google traffic and a large increase in sales on the previous year via a single campaign. We did this by taking SEO duties out of their web design agency’s hands, by optimising key pages, fixing hidden errors and redirecting old urls.
Generating almost 3 times more visits each week for a Kite Surfing brand was a feat that totally exceeded their expectations. And by teaching BEKS how to achieve top Google rankings they were able to complement our one-off campaign with further improvements in-house.
By investigating the problems Bar Seventy 6 were having with escalating paid advertising costs and identifying areas to be improved, we were able to cut their Google Ads budget in half whilst maintaining the same volume of paid traffic and sales, with no further work required.
It goes without saying that your website needs to achieve top rankings in Google for your brand name – simply because your existing customers need to access the information they came to find. However, it is just as important to rank highly in the top positions of the search engine results pages for keywords that relate to entertainment products and services you provide.
This is the key to attracting a larger share of the potentially huge online markets you could penetrate and profit from. For most in the entertainment sector, this is generally where the lion’s share of the money is – and where many businesses are missing out on the increased revenue the hope to generate. Over the years we have found that the following areas of Search Engine Optimisation are those that generate the most Google traffic for the least effort and investment.
How we achieve the great results that increase search market share for our entertainment sector clients can be broken down into a number of main areas:
Technical SEO
A common method we use to achieve top ranking positions for leisure industry clients is to resolve the hidden issues that make it difficult for Googlebot to efficiently discover, crawl, index and then rank their web pages. From removing duplicate content created by inexperienced web editors to implementing internal linking methods that distribute maximum “ranking power” to important pages that we want to rank highly. We also take steps to ensure Google has no issues with page load speeds, with broken links, temporary redirects and a range of other lesser-known technical SEO issues that most generalist marketing agencies are unaware of.
Keyword Research
Of course, achieving top positions in Google won’t bring your entertainment products and services website any extra traffic or sales if your pages are optimised for keyword phrases that few people search for. So we make sure the intelligence generated via keyword research is at the core of every SEO campaign we implement. This ensures both your and our team is fully aware of the most lucrative keywords phrases your pages should target. This includes uncovering essential “modifier” and “qualifier” keywords used in search queries.
For example, this web page is optimised for variations on the phrase “entertainment marketing agency”. However, by also including words like “digital”, “services”, “SEO”, “PPC” and many others, we are able to qualify for high rankings for a whole range of other search queries. Indeed, we help leisure and entertainment industry clients understand which other keywords would support each page’s primary target keyword phrases. We do this to help Google understand what each page is about and encourage it to reward these pages with high rankings for a large number of other search queries used by the relevant search market.
Webpage Optimisation
Most webmasters and marketing teams don’t know how to make the most of adding keywords to their pages’ heading, subheading, content, image file names, image alt tags, and the anchor text of internal and incoming links. So we do it for them or show them the ropes. The reason for this is because doing it incorrectly can incur hidden penalties from Google for “keyword stuffing”. This is a mistake many entertainers and providers of related services make that causes their site to suffer low rankings and therefore restricted traffic.
Link Building
A part of all the campaigns we design for our clients is the effective use of pro SEO tools. This allows us to uncover the most valuable incoming backlinks your competitors have acquired for their sites. These are the incoming links that provide their web pages with large amounts of “ranking power” and is often the single most common element that allows their websites to rank higher than those of their competitors.
Of course, we can go out and acquire similar links to overtake them in the search results or train your team so they know exactly how it is done. We also make use of competitor research techniques which allow us to guide your team about which blog posts and articles your site would benefit from hosting. With knowledge about how to out-rank your competitors, we can do all the work that is needed, or you can continue the SEO effort in-house, in order to jump above the competition and increase your share of the search market.
If your business has relied on your own marketing or website team’s efforts to increase your rankings and it hasn’t worked as well as you had expected, then now may be the time to look for a specialist SEO agency with experience of the entertainment sector. And if your existing marketing agency don’t seem to be making the progress they promised, or fail to deliver the results you expect, then taking the opportunity to have your website SEO reviewed for free could be a great way to discover exactly which hidden SEO issues are holding your site back.
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
