Results-Driven Business Growth
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny. Learn more about SEO for consumer products, PPC for product brands or Conversion Optimisation for product sales.
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other digital marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a website or marketing strategy review to get you started.
Launching a safety product start-up with a beautiful new website
Armed with a logo, an animated ‘explainer’ video and a good idea about their market, positioning and products, the next tool Safe’n’Happy needed was a great website. We jumped in to make suggestions, then designed and delivered a beautiful, persuasive site that allows the child safety product brand to reach their online markets.
Demystifying Google algorithm’s ‘smoke and mirrors’ misinformation
Because lots of online information about how to achieve top Google results is out of date or inaccurate, we helped guide and advise Mist Eliquid’s web team about what really works. The result allowed the brand to rub shoulders with UK e-liquid market leaders at the top of Google’s results for dozens of target keyword phrases.
Harvesting low hanging fruit for a garden products retail brand
Nutley’s online store was suffering badly from ineffective digital marketing strategies implemented by their inexperienced web designers. Worse was that sales and newsletter subscriptions had all but wilted away. We turned their fortunes around by doubling search traffic, improving their call to actions and sign-up forms.
Dominating the organic search results for consumer products
We helped redesign Condomania’s e-commerce store and generated five times more traffic for America’s oldest online condom store, which skyrocketed sales. By fixing heaps of tech issues, redirecting old urls, optimising the site’s main product pages and acquiring lots of incoming links we helped generate over 5000 visits per day.
Albion Marketing works with many successful consumer product brands and has a track record in increasing online sales for manufacturing companies across the UK and the US. Our experience in product marketing means we are better placed than most generic marketing agencies to help our clients achieve ongoing growth in their specialised fields.
Marketing a product online has never been more challenging. The potential revenues open to effective product marketing continue to grow as the online market expands, which means competition can be tough. A company like yours needs to acquire a greater market share to keep ahead of competitors, but how? Firstly, you need to ensure you are attracting increasing numbers of potential customers, and secondly, you must be able to convert this traffic into sales while keeping costs low. These are not mutually exclusive goals, as we shall see.
By implementing a structured marketing strategy we can help you to increase your brand’s visibility at the same time as increasing online custom for your product, whatever it may be. We use tried-and-tested marketing methods which focus on attracting the right kind of traffic – the kind that leads to sales.
Of course, the growth of your business also relies on improving your site’s ability to turn visitors into sales. Our initial aim when working with product manufacturers is to increase the stream of highly targeted traffic. Then, once the “snowball effect” has started, our clients often find themselves in a position to shift their budget to invest further in conversion optimisation. This kind of strategic use of resources for marketing can enable your business to reach new markets you would not usually be able to reach or monetise.
With a Google Ads account audit, a set of campaign rebuilds and ongoing optimisation, Albion more than doubled Gas Cage Shop’s paid search sales compared to the same period in the previous year – and we did all of this whilst reducing the average cost per sale by 14%.
By focussing on reducing wasted spend in the Zip Wire Shop’s Google Ads account, Albion was able to achieve much cheaper costs per sale acquisition. Then we steadily increased monthly spend (and sales) in order to scale-up and enjoy maximum benefit from more sales.
By rebuilding and optimising the Google Ads account Trade Prices Direct’s previous PPC management agency had created, we were able to generate over 4 times more paid search sales each week and reduce their average cost per acquisition to less than half of its previous rate.
Our on-page SEO campaign generated over 5 times more traffic and heaps more sales for America’s first online condom store. By managing a team of off-shore staff we were able to make Google love the site and reward it with over 100 top 3 rankings in the U.S. search results pages.
We not only more than doubled the amount of traffic Nutley’s Kitchen Gardens receives every week but also managed to engage with these new visitors in a way that generated increased sales. We did this via hands-on SEO optimisation and improving their content strategy.
