Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
It goes without saying that the vast majority of people who are in the market for travel and holiday products use Google search to discover what is on offer. Sure, some get ideas about possible destinations from social media sites and blogs, but when they move into the research stages of information gathering, they use the world’s biggest search engine to access the information, and brands, they need.
For this reason, it is of utmost importance that your website ranks at the top of Google for keywords relating to your brand’s name. However, more important is achieving high rankings in the natural search results for search queries that relate to the destinations and attractions you offer – that is the key to monetising a larger share of the huge number of potential customers who are looking to book a trip online.
The fact is most generalist marketing agencies have yet to discover exactly what it takes to achieve top rankings in Google for competitive search queries. The reason for this is that it usually requires specialists to keep up with the always-changing nature of the search engines algorithm. That means that the techniques which worked well last year may not be the key to getting number one positions this year. The reason most marketing agencies are not able to show consistent results for travel sector clients illustrates the fact that many don’t actually know how to give Google exactly what it needs to allow you to dominate the search results.
Despite what some marketing companies claim, Search Engine Optimisation for the travel and leisure industry involves a whole lot more than just optimising the content and meta data of your web pages for your product’s keywords. There are other tried and tested tactics ranging from keyword research to technical SEO, and from content marketing to inbound link building. All of which are covered by Albion’s SEO services and campaigns.
To achieve the results we get for travel businesses, we take measures to remove the issues that make it difficult for Googlebot to efficiently discover, crawl, index and then rank your web pages. From removing duplicate content caused by inexperienced web editors to implementing clever internal linking methods that distribute maximum “ranking power” to your most important pages. We routinely take steps to ensure Google has no issues with page load speeds, with broken links or temporary redirects. There are numerous hidden SEO errors that most web editors and marketing teams are unaware of which might be preventing their sites from achieving the rankings they expected.
Of course, achieving top positions in Google won’t bring your travel website any extra traffic or sales if your pages are optimised for keyword phrases that few people search for. We always start our campaigns with keyword discovery and competitor research in order to ensure both your and our team know the lucrative keywords phrases you’ll need to target. This includes uncovering essential “modifier” and “qualifier” keywords that qualify your pages to rank highly for a whole range of search queries you are likely unaware of.
For example, many holiday brand website editors and marketing copywriters don’t realise how much money they are leaving on the table by neglecting to weave other words into their web pages. So now is the time to make sure each of your travel product pages or holiday packages actually include all the important words such as “book”, “booking”, “best”, “discount” or “exclusive”. There are a whole host of other words related to your product or service that should be included. “Travel agents”, “travel agency”, “tour operator”, “travelling”, “travellers” and others. This allows Google to qualify your pages for a range of other keywords your market uses in their search queries, without resorting to keyword stuffing each page’s target keyword phrase.
Have us identify your target keywords and optimise your pages or have us teach your team how to do it in-house – it’s up to you. We can also show you how we use sneaky tools to uncover the most valuable blog posts your site would benefit from publishing. We can even generate lists of the most valuable incoming backlinks your competitors have acquired in order to rank above you in Google. These are links your team or ours can acquire on your behalf in order to jump above them to claim a larger share of the search market. If you have relied on your own team to tap the search market you are missing, or work with a travel SEO agency that doesn’t deliver the results you expect – now is the time to get a quick review to see how many hidden SEO errors are holding your site back.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
