Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Helping a U.S. security firm identify their weaknesses
By performing a site audit Albion were able to identify the hidden technical errors that had been preventing the security product store from fully monetising their search markets. Not only did we list improvements developers could make in-house, we also informed managers on how to profit from untapped Google traffic.
Empowering a U.S. Space Utilization Firm to Reach out to New Worlds!
“Mars is in our hearts – but the moon is in our business plan.” Jeffrey Manber, CEO of NanoRacks. In order to help a Houston-based space brand sign up universities, private businesses and governments to their payload launch services, we keep them kitted out with compelling marketing messaging, a beautiful site and a rocket load of traffic.
Most people who use the web know that Google’s Pay Per Click (PPC) search advertising is an easy way to rank above the competition listed in the natural search results. However, what many small business owners and marketers don’t realise is that Google Ads Display Network (GDN) supports a great range of new ad targeting methods. These allow us to single out your online markets with ads that follow them around the web. Not only does this give them the impression that your brand is established and large enough to afford to advertise all around the web, it also produces much better advertising ROI due to only targeting those who have shown an in interest in the products and services you offer.
Advertisers no longer have to waste budget on serving ads to the general online public. Instead, they can ensure their ads are only clicked on by those who have visited their site product pages before, or better still, those who have visited your competitors’ websites. Many marketing teams are still unaware of these new ad targeting methods and continue to advise small businesses to pay for untargeted, less productive “real-world” advertising in magazines, billboards or TV.
Albion has a great record of creating digital ad campaigns and optimising them to “pinch” competitors’ customers from under their noses. Better still, you can keep those targeted online markets coming back to your site for pennies via “remarketing”. This ensures your budget is channelled to those who are most likely to buy your products – i.e. those who already know about your offering or targeting people who have been reading up on your competitors’ products and services. These audiences can be followed around the web with image ads that only show on the websites, videos or apps we know convert customers for the least investment.
Furthermore, our clients are rewarded with a high “quality score” which result in them having to pay less for each ad click than their competitors have to pay. We do this by tightly aligning the wording in your ads with wording in your landing pages and with the search queries we target. Again, this is yet another opportunity most marketing agencies don’t take for new businesses with limited ad budgets. Ultimately, it causes many to waste their advertising spend on untargeted campaigns that do not achieve profitable, scalable results.
It is likely that you don’t know how much your competitors are paying for each click on their image or text ads. Or how to get the same clicks for half or a quarter of that cost. But cashing in on this is a real advantage most small business owners want to embrace when they hear more about how Google PPC advertising actually works. And because you only pay when someone actually clicks on your ads, you get all that extra visibility from unclicked ads for no cost at all. Again, who would say no to free advertising that not only builds your brand, but also informs your market of your new offerings and the benefits of hiring or buying from you rather than from your competitors?
Generating over 5 times more website visitors in less than a dozen weeks via a handful of intensive SEO sessions provided London Role Play with a large increase in sales. The brand now dominates the search results throughout the UK with over 50 #1 positions in Google search results.
By rebuilding and optimising the Google Ads account Trade Prices Direct’s previous PPC management agency had created, we were able to generate over 4 times more paid search sales each week and reduce their average cost per acquisition to less than half of its previous rate.
By creating a stack of unique content, optimising it for keyword phrases their search market were using and then powering these new pages up with links from other sites, we helped pull more than 5 times more visitors through Wynnes website sales funnel every single week.
