Results-Driven Business Growth
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other SEO agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free website SEO review to get you started.
There are lots of misunderstandings about search engine optimisation. This is partly due to the fact that Google keeps its ranking algorithm secret, but it’s also because a great many website design agencies provide ill-informed services that do not generate results. Indeed, a large number of Albion’s previous clients came to us for help after being tied to an ongoing SEO package that did nothing more than deplete their marketing budget.
Unless you know the finer points of optimising websites, lots of effort can be wasted trying to help search engines efficiently discover, crawl, index and rank web pages.
Does your marketing team believe that writing and publishing new content every week is the key to gaining top Google rankings? Are they convinced SEO is a “dark art” rather than a straightforward process of resolving crawl issues, duplicate content and broken links? Are your web editors unaware which elements of your web pages should be optimised with your target keyword phrases? If so, you are likely sending a share of your digital marketing budget in the wrong direction every month.
Albion has access to professional tools that allow you to monitor your rankings and export lists of the incoming links helping your competitors rank above you in the search engines. With these tools, and others, we are able to create once-only and ongoing SEO campaigns that generate huge amounts of traffic and sales for our clients. These are sales they would never otherwise have been able to tap into.
If your webmaster or digital marketing manager can’t tell you about the main areas of SEO related to technical fixes, meta data optimisation, content optimisation and incoming links, then it’s time you had Albion provide a free SEO review of your site. Our campaigns often pay for themselves many times over within months of your Google rankings increasing. See our results page for the proof or learn more about Search Engine Optimisation packages and SEO campaign prices.
Because Google’s biggest challenge is to crawl billions of web pages and index that content in their servers, their most important recommendation has always been that your web pages are easy to discover, crawl, index and rank in the search results. This is why it’s essential to reduce wasting you site’s “crawl budget” on pages that lack unique content, such as blog archives and tag pages.
Ask yourself whether you run an online “shop” or a “store”, or whether you offer “services” or “solutions”. Some keyword phrases are searched for ten times more often than others. Without fully understanding which search terms to target with your web pages, you are likely missing the vast majority of the traffic, leads and sales from your search market.
Including each page’s target keyword phrases, such as product names and features in your meta titles and descriptions ensures these phrases are visible in the search engine results. Furthermore, by including “modifier” and “qualifier” keywords such as “buy”, “online”, “shop” and “sale” your pages can qualify to rank in the results for dozens of other longer search phrases.
Creating impressive page copy that provides site visitors with valuable information about your products and services is essential. But in order to inform Google which phrases your pages should rank for, you’ll need variations of your target keywords in headings, subheadings, paragraphs, image file-names, image alt text and in the anchor text of links from your other web pages.
One of the most misunderstood ideas about SEO is that publishing regular content is the best way to increase rankings. In fact, content is only a means to an end. The actual goal is to use content to gain links and visitors from other sites. Keep this in mind before investing in researching, writing, proofreading, formatting and publishing articles on your site each week.
Despite anything fresh-faced social media executives and well-meaning digital marketing account managers might tell you, incoming links from other websites are still by far the most powerful SEO ranking factor. Topping Google’s results is best achieved by implementing a strategic programme that generates a steady stream of followed links from other related, authoritative and trusted sites.
The vast majority of businesses are small operations that serve a relatively small local area. It is for this reason that competition in the “local pack” block of results is high. Your site can gain increased visibility by including data that Google can add to its search graph, or by generating reviews and populating your Google My Business profile with your operating hours, location and other details.
Empowering your marketing team with SEO knowledge can generate ongoing growth from increased traffic each month. Albion helps you achieve this by training your in-house staff to use tools to monitor site health and page speed, track and report SEO errors and rankings, implement content and link building campaigns and develop bespoke strategies to out-rank competitors.
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