Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
We helped a UK theme park achieve 70% more Google traffic and a large increase in sales on the previous year via a single campaign. We did this by taking SEO duties out of their web design agency’s hands, by optimising key pages, fixing hidden errors and redirecting old urls.
Generating almost 3 times more visits each week for a Kite Surfing brand was a feat that totally exceeded their expectations. And by teaching BEKS how to achieve top Google rankings they were able to complement our one-off campaign with further improvements in-house.
By investigating the problems Bar Seventy 6 were having with escalating paid advertising costs and identifying areas to be improved, we were able to cut their Google Ads budget in half whilst maintaining the same volume of paid traffic and sales, with no further work required.
Your website needs to achieve top position in Google for your brand name because your existing customers need to easily access the information they came to find. However, ranking in the top positions of the search engine results pages for keywords that relate to the leisure products and services you offer is the key to attracting a larger share of the huge global online markets that really matter. This is generally where the lion’s share of the money is, and where many leisure businesses are missing out on the increased revenue they should be enjoying.
Of course, despite what some search engine optimisation and digital marketing companies claim, achieving high rankings and more free traffic involves a whole lot more than just optimising the content and meta data of your web pages for your product’s keywords. As SEO specialists, we have a valuable understanding of all the main tried and tested methods that provides Google with everything it needs to reward websites with the top positions. This ranges from savvy use of keyword research to technical SEO, and from content marketing to inbound link building. All of which are covered by our bespoke SEO and campaigns and packages.
To achieve high ranking positions for leisure brands we resolve all the hidden issues that make it difficult for Googlebot to efficiently discover, crawl, index and then rank your web pages. From removing duplicate content created by inexperienced web editors to implementing internal linking methods that distribute maximum “ranking power” to your most important pages. We also take steps to ensure Google has no issues with page load speeds, with broken links, temporary redirects and a range of other lesser-known SEO issues that most web editors and generalist marketing staff are totally unaware of. Thus removing the hidden penalties responsible for holding websites back from achieving the rankings many leisure brands expect and deserve.
Of course, achieving top positions in Google won’t bring your website any extra traffic or sales if your pages are optimised for keyword phrases that few people search for. So we always start each SEO campaign with keyword discovery and competitor research in order to ensure both our and your team are aware of the most lucrative keywords phrases to target. This requires specialist tools and insider insight that most marketing staff and web editors don’t have at hand. It also includes uncovering essential “modifier” and “qualifier” keywords used in search queries you may not be aware of.
For example, this web page is optimised for variations on the phrase “marketing for leisure brands”, but by including words like “entertainment”, “SEO”, “services”, “agency” and many others, we are able to qualify for ranking positions in a whole range of other related search queries. Indeed, leisure industry clients would be well advised to include a whole range of keywords which support their target keyword phrases in order to gain increased traffic from search queries known to be used by their search market.
Unsure how to add your target keywords and other related words to your page’s heading, subheading, content, image file names, image alt tags, and the anchor text of internal and incoming links without getting a hidden penalty from Google for “keyword stuffing”? Then it is best to hire an SEO agency you found in the search results to look over your target pages and identify SEO mistakes most webmasters are unaware of. After all, manipulating the search results is against Google’s guidelines and needs to be done in a way that ensures your site isn’t being held back from all those online customers you should be profiting from.
One of the most important things for leisure and entertainment sector marketing teams to consider is that clever use of pro SEO tools allows Albion’s search engine optimisation experts to understand exactly what it is that causes your competitors to rank above you in Google. We use online software and tools that allow us to uncover the subject matter of blog posts your site would benefit from hosting. We also provide you with lists of the most valuable incoming backlinks your competitors have acquired in order to rank above you. These are links we can acquire in order to help you jump above the competition in order to increase your daily online traffic.
If you have relied on your own in-house marketing department or website team to attempt to increase your rankings and tap the search market, then consider hiring a specialist SEO and digital marketing agency that knows how potential entertainment and leisure customers think and search. And if your existing marketing agency doesn’t seem to be making the progress they promised, or fail to deliver the results you expect, now is the time to get a free website review to see exactly which hidden SEO errors are holding you back.
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
