Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Sometimes sitting in the natural search results isn’t enough. When you need to push competitor sites beneath you in Google most people know that Google Ads Pay Per Click search advertising is the answer. What many marketing agencies won’t tell you though is that you can actually “pinch” customers right from under your competitors’ noses via highly targeted image advertising – why won’t they tell you this? Well, because many don’t even know how to best exploit Google’s most recently added targeting options.
Yes, over the last year or so Google has vastly increased the value of display image advertising in a number of ways – ways most agencies have yet to master and turn into profits for their clients. Gone are the days when travel and holiday brands have to pay out large chunks of the budget in wasted ad spend due to receiving clicks from “happy clickers” (who will click on anything they think is interesting) or those that are not actually ready to book their annual holiday, business trips or regular family days out.
Imagine if you could simply list the pages on your main competitors’ websites that offer a similar holiday service and advertise just to the people that recently visited those pages? Furthermore, what if you could reach those visitors that have shown an interest in what you offer and pull them back to your site for a fraction of the usual cost? This targeting of customer intent and “remarketing” means you could generate many more online bookings for a vastly reduced advertising spend – all that is now possible with Google’s little-known improved audience targeting options.
Following specific groups of potential customers (who have shown they are in the market for holidays in the destinations you offer) around the web, not only works to increase sales conversions more cheaply, it also gives you the option to reinvest some of that saved advertising spend to generate more and more sales. Competition in the holiday industry is growing all the time, but so is the market. So now is the time to take advantage of the new opportunities presented by Google Ads display network and its search network for those who want more visibility and improved ROI when advertising holidays on the web.
Albion has a great record of creating digital ad campaigns and optimising them. Our clients are rewarded with high “quality scores” which results in them having to pay less for each paid ad click than their competitors. We do this by tightly aligning the wording in your ads with wording in your landing pages and with the search queries we target. Again, this is yet another opportunity most generalist marketing agencies don’t take full advantage of. Causing many in the holiday sector to waste a large share of their advertising spend on untargeted campaigns that do not achieve profitable, scalable results.
Have you seen your competitors appear in the paid search results? Have you been followed around by image ads that spell out the latest offers and discounts others are promoting? Have you previously had an inexperienced marketing agency set up your advertising, or tried yourself and then just hoped for the best? Did it cost you a packet without pulling back the extra sales you expected it would bring in? If you answered yes to any of these questions, now may be the time to hire an agency like Albion to show you how advertising can be done in a profitable way that allows you to take your share of the market you are currently missing.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
