Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
When rankings in the organic search results aren’t enough and you need to sit above the competition in Google, then most people know that Google’s PPC (Pay Per Click search advertising) is the answer. What many marketing specialists in the travel sector won’t tell you though, is that you can actually “pinch” customers right from under your competitors’ noses. Why won’t they tell you this? Well, because many don’t even know how to best exploit Google’s most recently added display network audience targeting options.
Imagine if you could simply list the pages that provide similar holiday destinations or travel products on your main competitors’ websites and advertise to the people who have recently visited those pages. This is a real eye-opener to most travel brands, let alone marketing agencies who have yet to master the most profitable targeting methods Google Ads now offer. No, you don’t have to pay through the nose for highly competitive keywords via search marketing, you just show image ads to those that have recently been visiting your competitors’ sites. This type of custom intent audience targeting has yet to be exploited by most travel brands, simply because their marketing agency is unaware of it.
Further to following competitor site visitors around the web with image ads, another way to get heaps of clicks that cost less than those gained from paid search marketing is through remarketing. This method makes the most of the fact that people who have already visited your own website are more likely to get in touch or make an online booking. Simply add a snippet of code to your site and Google will “cookie” your visitors and give you the option to target them with ads that offer discounts or deals – a great way to inform your existing market about products you currently promote or turn into money before they expire. Got empty seats or not filled a hotel or attraction to capacity and wish you could reach your existing customers with the deal? Now you can.
Following particular groups of potential customers around the web with highly specific image ads can also be achieved by targeting “in-market” audiences. This includes the vast number of web users that Google knows are in the market for the holidays or travel products your company offers. It may be that they searched the web previously about a holiday in Spain or that they visited lots of sites about Spain holiday destinations. They may have visited your or your competitors’ web page about Spanish holidays or… wait for it… they discussed booking a holiday in Spain with their family – while their laptop microphone was turned on! Yes, Google is pulling out all the stops for those who are dedicated to reaching their market – fairly or otherwise!
It is Albion’s extensive experience and knowledge of the most profitable areas of online advertising that has helped us generate the increased profits our travel clients enjoy. Indeed this advantage we have over other marketing agencies means our clients are rewarded with high a “quality score” which results in them having to pay less for each paid ad click than their competitors have to pay. We do this by tightly aligning the wording in your ads with wording in your landing pages and with the search queries we target. Again, the reason your current pay per click consultant or digital marketing agency didn’t tell you about these more profitable options is likely because they don’t know how to master them.
Have you seen your competitors in the paid search results or been followed around by image ads that spell out their latest offers and discounts? Ever wondered how that can benefit your own travel agency or tour operator brand? Have you previously had an inexperienced marketing agency set up your advertising, or tried to do it yourself and then just hoped for the best? If you answered yes to any of these questions, now may be the time to get in touch with Albion for a free PPC account review. We would be happy to audit your Google Ads set-up and list a whole range of untapped opportunities that will allow you to join our travel sector clients and reclaim your share of the market.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
