Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
A 50% increase in organic search visits for the UK’s leading digital recruitment agency was achieved first by identifying and resolving underlying SEO issues, then working with their in-house team to optimise meta data and content for their target keyword phrases.
Having previously optimised the UK’s leading aesthetics recruitment website for higher rankings, we were asked to turn that traffic into more leads. By cutting out lots of wasted advertising spend, we generated almost half as many more leads per month whilst vastly reducing costs.
This executive career brand came to us after they had wasted their advertising budget on inefficient Google Ads which left no funds to increase monthly investment in paid search. We totally rebuilt their advertising campaigns to generate lots more sales leads for a reduced monthly spend.
Once your recruitment website is receiving more search traffic via Google it is wise to take advantage of conversion optimisation best practices. For instance, are your site’s main goals mapped to highly visible elements on your homepage and landing pages? One of the best ways to optimise your conversion rate is by including short simple lead generation contact forms or “click-to-call” phone numbers. These allow your site visitors to give you a ring in just a click – which means you can start the sales process right away.
The main goals of an employment sector website are usually the same. You want candidates to get in touch and upload their CVs, and you want employers to fill out a form describing the vacancy they wish to fill. Be sure those forms aren’t halfway down the page, hidden among heaps of copy, or relegated to minor pages. Your visitors only have limited patience when visiting your site. If you make them work for it, you’ll lose them. Again, it might seem simple, but it’s a mistake we see time and again.
Of course, your main “call to action” should be backed up with a list of benefits (why use your firm?), visual authority signals (such as logos of associations) and the all-important proof provided by customer testimonials, recommendations and tables of results. This kind of information has been shown to be among the most effective elements that can be weaved into a landing page. They grab people’s attention, help create a desire for your service, and entice them to actually do the things you want them to do on your site.
Albion has honed an effective and proven approach to these techniques. Even if your entire marketing team is already aware of your unique selling point, your value proposition and your elevator pitch – we can pull these together in a simple but comprehensive strategic plan. We won’t just identify your site’s goals; we’ll help you achieve them.
As an experienced addition to your team, we’re here to help you navigate the complexities of digital innovation and give you a fresh sense of direction. We’ll help you to understand which strategic decisions and results-driven methods we know are working for your competitors in the employment sector. To join them, get in touch and ask us any questions you may have or get a free cro review – it may be the most important thing you could do to reach the share of the employment market you have been missing.
Achieving best in class results for the UK’s leading digital recruiters
Who do the award-winning digital marketing recruitment firm Sphere Digital hire when they need to be seen at the top of Google? Albion of course, and we are very proud to have helped the UK’s friendliest recruitment agency achieve top positions in the natural search results for the majority of their target keyword phrases year on year.
Claiming a greater market share for executive headhunting agents
As one of the biggest names in executive recruitment and headhunting services, Stone Executive have been responsible for placing the lion’s share of UK industry chiefs and business leaders in their top slots. In order to maintain their high visibility on the web, Albion are at the helm managing the brand’s UK-wide advertising campaigns.
Helping transform a UK executive consultancy into a market leader
Appleby Associates was saved from the history books by a new owner who was intent on reinventing the brand. Albion came on-board to redirect resources previously wasted on paid search marketing. We reinvested the monthly budget towards improving the site landing pages and generating increased Google traffic.
