Results-Driven Business Growth
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny. Learn more about SEO for travel agents, PPC for travel products or Conversion Rate Optimisation for travel brands.
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other digital marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a website or marketing strategy review to get you started.
Reaching new heights in Google for UK travel sector PR leaders
With the goal of becoming the go-to PR company for travel industry brands around the world, 8020 Communications reached out to see if Albion could help. Of course we could… and after achieving first-page Google rankings for highly competitive keywords such as “Travel PR”, they had us rebuild their advertising campaigns too.
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Helping countless holidaymakers get a real taste of Africa
Safari and Beach are the preferred holiday provider for thousands of families and newlyweds eager to explore the African continent. However spiralling advertising costs that were reducing the brand’s profit lines were a major concern for the brand, so they called Albion in to identify the main problems and restore their ROI.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Albion has a history of helping travel and tourism brands reach and monetise new markets by increasing traffic to their site and converting more of that traffic into bookings. Our experience of the travel, holiday and leisure industry markets has helped us become the first choice for a range of new and established brands that are focussed on generating increased revenue and ongoing growth.
The large number of traditional and online travel agencies offering holiday packages, travel plans and hotel bookings, means it can be a tough market to penetrate and operate in. This means that any brand that sells travel products and holidays needs to work harder, and smarter, in order to claim a larger share of the online market. However, because more and more people find and book their holidays online the number of opportunities are increasing all the time.
To jump ahead of your online competitors your brand needs to exploit some of the benefits of working with a digital marketing agency that specialises in the travel industry – one with a proven track history of increasing market share, ROI and profits for other players in the sector. We believe we are better placed than most general marketing agencies due to our deep understanding of how the travel market thinks and our experience of what works best to attract and convert more bookings.
These two factors are at the heart of everything we do. Our bespoke marketing campaigns utilises the intelligence gained from others in the travel and tourism field allowing us to make the most use of historic knowledge and previous results in a way that matches what you the customer needs. This approach has enabled our clients to reinvest a share of their increased profits back into further marketing efforts that can produce the “snowball effect” that many travel sector brands hope to achieve.
Our experience includes travel businesses that sell safari trips in Africa, others that operate large numbers of chalets and hotels in the Alps, as well as destinations such as theme parks and even campervan rental firms in Europe. Each one of them enjoys the benefits of our insider insight into customer habits and behaviours which has helped them achieve highly profitable and scalable growth.
How do we achieve the kind of results other travel marketing agencies can’t shout about? Quite simply, we start by getting a full understanding of what you need. We map your goals and targets to digital marketing methods we know can attract the right type of traffic. We also exploit known sales psychology and conversion rate optimisation best practices in a way that hits your key performance indicator targets for the least possible investment.
Not only does this allow us to improve your brand’s visibility on the web and generate more traffic from key target markets and demographics, it also builds user trust in your brand in a way that encourages people to become loyal customers – the kind that go to you for their holiday and travel needs year after year. By implementing a selection of the easy-wins which we know increase traffic and bookings from target markets, we go on to further explore with you a whole range of other methods that build your brand and your share of the market.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
After auditing the 2-4-1 Hotel Club’s Google Ads account and listing win-win recommendations, we went ahead and rebuilt all of their campaigns. Then we refined all ad copy and keyword bids over a few weeks to reduce monthly ad spend and double online subscription sales.
