Results-Driven Business Growth
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny. Learn more about SEO for holidays, PPC for holidays or Conversion Rate Optimisation for holiday brands.
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other digital marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a website or marketing strategy review to get you started.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Helping countless holidaymakers get a real taste of Africa
Safari and Beach are the preferred holiday provider for thousands of families and newlyweds eager to explore the African continent. However spiralling advertising costs that were reducing the brand’s profit lines were a major concern for the brand, so they called Albion in to identify the main problems and restore their ROI.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Reaching new heights in Google for UK travel sector PR leaders
With the goal of becoming the go-to PR company for travel industry brands around the world, 8020 Communications reached out to see if Albion could help. Of course we could… and after achieving first-page Google rankings for highly competitive keywords such as “Travel PR”, they had us rebuild their advertising campaigns too.
Albion Marketing works with a number of successful holiday companies around the globe and has a track record in increasing online bookings from their target markets. Our experience of working with businesses that provide package holidays, short-stay vacations and day trips means we are better qualified than most general marketing agencies to help our clients acquire a larger share of the holiday and leisure markets.
With so many companies now offering holiday deals online, it can be a tough market to operate in. Any company that sells holidays to the general public needs to work hard to claim a bigger share of the market to survive. To stay ahead of your online competitors your brand would be well advised to work with a digital marketing agency that is proven to increase profits and marketing ROI for others in the sector.
You will enjoy the benefit of working with a specialist marketing agency that understands how your customers think and knows how to utilise such insight to generate more online traffic to your website and turn more of these visitors into repeat customers. These approaches enable our clients to reinvest a share of their increased profits into further marketing campaigns that can produce the “snowball effect” that many in the holiday industry hope to achieve.
We have helped a number of businesses increase their market share and grow their brands into well-known names that more and more families use to book their holidays around the world. These include brands that sell safari trips in Africa and organisations that provide holiday chalet rentals in the Alps; we have also worked with UK theme parks and campervan hire services in Europe. Each one of them can attest to our insider understanding of the industry and of customer behaviours that have generated highly profitable results that allow them to grow their customer base and reach new markets they wouldn’t usually be able to monetise.
How we help these holiday brands market their services pivots around our use of a structured marketing strategy, tailored to your company’s needs. This allows us to not only improve your visibility and increase traffic to your website but also to build user trust in your brand and convert more potential holidaymakers into customers that vouch for your services and provide others with great reviews. Our tried-and-tested digital marketing methods are designed initially to make use of search engine and conversion optimisation best practises that most generalist marketing agencies have yet to master.
Our first objective when working with companies offering holidays, trips and vacations is to increase the stream of highly targeted traffic. However, once this initial round of growth has been felt, we are able to advise our clients on other areas of digital marketing they can invest their increased revenue in. This keeps their brand in the public’s view and can be complemented with other disciplines, such as social media marketing, advertising and email marketing – all of which, when done properly, can help your brand join holiday industry leaders at the top of the pile.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
After auditing the 2-4-1 Hotel Club’s Google Ads account and listing win-win recommendations, we went ahead and rebuilt all of their campaigns. Then we refined all ad copy and keyword bids over a few weeks to reduce monthly ad spend and double online subscription sales.
