Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other SEO agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free website SEO review to get you started.
Because Google’s biggest challenge is to crawl billions of web pages and index that content in their servers, their most important recommendation has always been that your web pages are easy to discover, crawl, index and rank in the search results. This is why it’s essential to reduce wasting you site’s “crawl budget” on pages that lack unique content, such as blog archives and tag pages.
Ask yourself if you run an online “shop” or a “store” or if you offer “services” or “solutions”? Some keyword phrases are searched for ten times more often than others, but without fully understanding which search terms to target with your web pages, you are likely missing the vast majority of the traffic, leads and sales from your search market.
Including each page’s target keyword phrases, such as product names and features in your meta titles and descriptions ensures these phrases are visible in the search engine results. Furthermore, by including “modifier” and “qualifier” keywords such as “buy”, “online”, “shop”, “sale” your pages can qualify for to rank in the results for dozens of other longer search phrases.
Creating impressive page copy that provides site visitors with valuable information about your products and services is essential. But in order to inform Google which phrases your pages should rank for, you’ll need variations of your target keywords in headings, subheadings, paragraphs, image file-names, image alt text and in the anchor text of links from your other web pages.
One of the most misunderstood ideas about SEO is that publishing regular content is the best way to increase rankings. In fact, content is only a means to an end. The actual goal is to use content to gain links and visitors from other sites. Keep this in mind before investing in researching, writing, proofreading, formatting and publishing articles on your site each week.
Despite anything fresh-faced social media executives and well-meaning digital marketing account managers might tell you, incoming links from other websites are still by far the most powerful SEO ranking factor. Topping Google’s results is nest achieved by implementing a strategic programme that generates a steady stream of followed links from other related, authoritative and trusted sites.
The vast majority of businesses are small operations that serve a relatively small local area. It is for this reason that competition in the “local pack” block of results is high. By adding data that Google can add to its search graph, generating reviews and populating your Google MyBusiness profile with your operating hours, location, business categories your site can gain increased visibility.
Empowering your marketing team with SEO knowledge can generate ongoing growth from increased traffic each month. Albion helps you achieve this by training your in-house staff how to use tools to monitor site health and page speed, track and report SEO errors and rankings, implement content and link building campaigns and developing bespoke strategies to out-rank competitors.
