Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free website review to get you started.
Creating a simple marketing strategy and a set of plans that converts potential markets into loyal, paying customers is a great tool your team can refer back to at any time. Indeed, the once-only task of identifying your goals and key performance indicators, and the methods or tactics to be used, is often a strong foundation a team needs to gauge your brand’s success and rate of growth.
Loosing sales or missing leads from potential customers every day and not sure why? Most often the problem is due to landing pages that aren’t optimised to convert. Maybe your homepage is just an adapted template your designer suggested, lacking lists of features or benefits, evidence of authority and social proof or even a strong proposition and the ‘call to action’ all visitors need to see.
Many clients come to us having seen no increase in traffic after paying for ongoing SEO services to web design agencies. They soon realise that most ‘designers’ have little experience with Google and can’t show any evidence of gaining top rankings. However our results speak for themselves, which is why we have become known as one of the leading SEO agencies on the scene.
One of our most popular services is to review and then optimise our client’s existing Adwords campaigns and channel saved spend to areas that convert sales at a cheaper rate. From adjusting bids on mobile devices, gaining cheaper clicks at night, reducing or halting bids on locations or keywords that never convert, we ensure all angles are covered so you get better advertising ROI.
We help brands reach new markets by identifying which other sites they visit, which topics and keywords take their interest and then get in front of them with Google Display Network image adverts. By following previous visitors around the web or targeting just those in your chosen age group and income bracket, we bring them back to your product pages just as they are ready to buy.
One of the most common stumbling blocks brands face when attempting to better use the web to increase sales is ensuring their web designer has marketing experience. For example, many leave money on the table by not prioritising, then mapping, site goals to page elements – such as displaying a known ‘conversion killer’ homepage slideshow, rather than a single value proposition.
Empowering your in-house team with digital marketing knowledge and cutting out all of that expensive investment in trial and error learning is often a great way to generate ongoing business growth. We help you achieve this by training staff about what works best and how to use valuable tools such as Google Analytics, Search Console, Majestic, SEMrush and a whole lot more.
Attracting the right type of website visitors in large numbers and pulling out all the stops to ensure a large percentage of them convert into paying customers can be difficult. Many businesses fail at this, usually because they do it blindly with inexperienced staff. However having Albion as an extension of your team guarantees you don’t waste time on tactics we know never work.
