Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny. Learn more about SEO for hotels, PPC for hoteliers or Conversion Rate Optimisation for hotel brands.
AT ALBION, WE DO THINGS DIFFERENTLY…
Unlike most other digital marketing agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
You will work directly with a senior company director rather than an inexperienced account manager.
No lengthy tied-in contracts, a choice of pricing models and a website or marketing strategy review to get you started.
Reaching new heights in Google for UK travel sector PR leaders
With the goal of becoming the go-to PR company for travel industry brands around the world, 8020 Communications reached out to see if Albion could help. Of course we could… and after achieving first-page Google rankings for highly competitive keywords such as “Travel PR”, they had us rebuild their advertising campaigns too.
Keeping turnstiles spinning at one of the UK’s most loved theme parks
As a popular zoo and theme park in the UK, our client has to keep hundreds of families (and other animals) happy and fed every day as well as keeping the park busy. We work with their in-house team and have contributed to their busiest seasons to date via top Google rankings and a range of online advertising campaigns.
Flying the flag for the most notorious pirate ship on the seas
Ahoy, me hearties! Albion’s landlubbers were invited aboard the ship of that scurvy-bitten seadog rogue Calico Jack, to cast light on why the flow of new shipmates was drying up. And shiver me timbers, during our adventures we put all hands on deck to help the crew learn the ropes about reeling in more treasure. Damn your eyes!
Helping countless holidaymakers get a real taste of Africa
Safari and Beach are the preferred holiday provider for thousands of families and newlyweds eager to explore the African continent. However spiralling advertising costs that were reducing the brand’s profit lines were a major concern for the brand, so they called Albion in to identify the main problems and restore their ROI.
Acquiring repeat customers for a recreational vehicle hire firm
With hundreds of happy customers under their belt, Portugal based Siesta Campers have been first choice for campervan hire for almost a decade. However, the launch of a new site saw their traffic and sales drop do the ground – that is, until we came in to resolve the problems and increase their online sales from search traffic.
Albion Marketing works with a number of successful hotel brands and has a great track record in boosting online traffic and bookings from markets they wouldn’t normally be able to reach. Our experience in this field means we are better qualified than most general marketing agencies to help our clients achieve continued growth – whether they run guesthouses, motels, rental-chalets or larger hotel chains.
Due to the increasing competition caused by individuals offering Air B&B stays and the growing number of small hotels offering cheap stays, travel and holiday brands often find it is a tough market to operate in. However, due to the growing number of potential customers using the web to find somewhere suitable for their visit, the opportunities to monetise these markets are also increasing.
In order to grow a hotel or holiday brand, you will need to generate more traffic for your website at the same time as turning more of these visitors into repeat customers. That is where Albion and our knowledge of how those looking for hotels come in. Indeed, we have helped a number of hotel, guest house and bed and breakfast establishment owners generate more bookings from their marketing budgets.
We have helped a number of businesses become well-known names that more and more families use to book their hotel stays around the world each year. These include businesses that sell safari stays in Africa, holiday chalet rentals in the Alps, beach hotels in Zanzibar and small local UK family-run guesthouses. Each one of them can attest to our insider understanding of the hotel market and of the search habits of their customers.
Using structured marketing strategies, which we tailor to your company’s needs, we can increase traffic for your website to improve your brand’s visibility, then via a host of conversion rate optimisation techniques, we encourage more of those visitors to book online. Together these set of digital marketing disciplines have shown to be the most effective ways of helping our clients grow their brand and achieve increased profits.
By understanding our clients’ particular needs and generating a larger stream of targeted website traffic we are able to start the “snowball effect”. This allows them to better harness the potential of newly tapped online markets. Indeed, our clients frequently find themselves in a position where they can shift a share of their marketing budget to complement their improved search results and booking figures in a way that helps them achieve the ongoing growth most hoteliers aim for.
After auditing the 2-4-1 Hotel Club’s Google Ads account and listing win-win recommendations, we went ahead and rebuilt all of their campaigns. Then we refined all ad copy and keyword bids over a few weeks to reduce monthly ad spend and double online subscription sales.
We provided advice and guidance to Alpine Comfort’s well-meaning web designer then complemented this with hands-on SEO techniques that more than doubled the amount of Google visitors and lead enquiries the holiday chalet brand had enjoyed in the previous season.
We were able to half the amount of money Zanzibar’s Pongwe Beach Hotel had to invest each week on paid search advertising in order to generate the number of sales required. We did this by rebuilding their Google Ads campaigns, rewriting all ads and refining keyword bids.
Safari & Beach Holiday’s search network campaigns were suffering badly due to targeting potential customers in the wrong locations and those who use devices that didn’t convert well into sales. We doubled the number of leads they got each month without increasing ad budget.
Within a short space of time they managed to fix the problems and to turn around our campaign so we are achieving better search positions…truly professional and easy to deal with
Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.
Through our link building efforts Albion were able to get a 100% increase in organic traffic to our website… also increasing the number of conversions on the site. Highly recommended!