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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Many educational, environmental and charitable organisations are well aware that Google’s Pay Per Click search advertising programme is a great way to rank above the competition in the organic search results. What many eco-friendly brand marketing teams are not aware of is that Google Ads Display Network (GDN) allows advertisers to follow highly specific groups of potential customers around the web, including just those people who have recently visited their competitors’ website pages.
Not only does this allow green businesses to display their highly targeted image ads on a huge range of eco and nature-based news websites, but it means they are no longer subject to wasting a large share of their advertising budget on ads that are served to people who have not shown an interest in their project or concerns. Instead, the best way to increase memberships, subscription revenue or eco product sales is by targeting potential customers that are in specific age groups and demographics, or those only in specific locations.
What if you only paid for each click that advertising sent to your website and received all that coverage and visibility on other related sites for free? Imagine reducing your advertising spend by only following potential new customers or subscribers around the web with effective image ads – only if they have visited a similar page on another environmental charity site, or on a similar eco product page on a competitor’s site! This is the real power of digital advertising, ensuring you only pay for clicks from those that are most likely to convert to your cause or buy your environmentally friendly, or organic products.
Our digital marketing agency is known for saving our clients large amounts of advertising spend by directing their PPC advertising campaigns only at those specific online audiences that are most likely to convert into paying customers. Of course, the most successful online advertising campaigns make use of split-testing variations of the wording of your ads. By using the click and conversion data to refine the images and message, we are able to produce optimal click-through rates and subscription/sales lead conversions. This, in effect, allows your eco-aware market to inadvertently inform you about which wording generates the best results from the lowest investment.
One of the best things about using Google Ads for good causes is that many traditional advertising and marketing agencies have yet to get a real grip on these new targeting options Google provides. Options that savvy PPC experts use every day in order to help grow eco organisations and environmentally-aware brands. Of course, this means that most of your competitors on the web are not currently taking advantage of the best digital advertising opportunities on offer.
Keep in mind that, if your organisation wants to increase visibility then the Pay Per Click advertising payment model means that you will only pay when a potential customer clicks on your ad. So each ad impression that doesn’t get clicked on, is totally free advertising. This allows you to reinforce your organisation’s brand values, spread your message and tell the world about your eco products for free. Why not take advantage of this extra visibility for your cause?
Through our link building efforts Albion were able to get a 100% increase in organic traffic to our website… also increasing the number of conversions on the site. Highly recommended!
Since we implemented the changes, we have seen traffic rising and 139 first page rankings for our target keywords. Good news for a business which is entirely dependent on internet enquiries.
They always go the extra mile with great background research, making it their business to fully understand the market they are working in, to add maximum value.