Results-Driven Business Growth
AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other PPC agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free Google Ads account review to get you started.
One of the most profitable ways to get your products and services in front of potential customers is via Google Display Network (GDN) advertising. These campaigns can be configured to show your graphical ads in an array of sizes and shapes in a variety of locations, including websites, apps, videos and elsewhere.
At Albion we usually make use of existing imagery on clients’ websites and develop the wording of ads in the form of clickable propositions that encourage visitors to click through to your landing page. From there they can make a purchase or get in touch, or indeed, be encouraged to go ahead and take any action you want them to on your site.
One of the beauties of display image advertising and PPC search advertising is the ability to create multiple variations of an ad and have them compete with each other. This allows advertisers to refine the ad wording and imagery in order to produce the optimal ad for converting sales. And by deciding your bid price and assigning a maximum daily or monthly budget, you can be assured that you never spend more on your advertising than you desire.
Over the years Google has added to the functionality of display ad targeting so that advertisers can target potential customers in specific locations, visitors of particular sites, and even those within a specific age group or income bracket. By creating low-cost remarketing campaigns we are able to follow your previous site visitors or paying customers around the web with specific ads that encourage them to buy more of your products.
With “affinity” and “custom intent” audiences, we can target your image ad campaigns at those who Google knows are looking for the products and services you offer. And by listing sites your online market visits, you can profit by effectively pinching customers from your competitors. Google is always bringing out new targeting methods and usually the first adopters take the lion’s share of the increased revenue that can be generated via online advertising.
Are you wasting a portion of your monthly display advertising budget? Request a Google Ads review now. If you are not currently exploiting the increased traffic and sales that can be had via display advertising, or are unsure if your campaigns are performing as well as they should be, contact us and we will be happy to discuss your options at no cost. And if you want to learn more, see our results and find out about our Google Ads advertising packages and image advertising optimisation rates.
In-house marketing teams and outsourced pay per click management agencies often reach the limits of their knowledge when it comes to improving Google Ad campaigns. For this reason it is always best to get a second opinion from those who are able to review campaigns, spot untapped opportunities and uncover and channel wasted spend into more profitable areas.
Google’s Display Network (GDN) includes countless websites that are happy to display your ads. Cost per click is cheaper for display ads than search ads – and the responsive graphic image ads we create work perfectly in all sizes. Better still, we use the wording of your best-performing text ads to ensure high click-through rates and more conversions for the lowest possible cost.
Gone are the days when half of an advertiser’s budget is wasted. By split testing ads against each other it is a straightforward task to come up with optimal wording to generate higher click-through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that results in the most sales.
The more often your potential customers are reminded about the benefits of your products, the more likely they are to buy from you. For this reason we target lists of your site’s previous visitors and serve them with image ads on the other sites they visit on the web. This also allows us to attract visitors who abandoned their shopping carts, thus helping to pick up all those previously missed sales.
Reaching out to new potential markets with display network ads and pulling them to landing pages is one of the most effective ways we increase leads and sales for clients. We can do the relevant research and target your ads at those potential customers whom Google knows have shown an interest in your product via their use of keywords or even their gender, age and annual income.
Although Google provides the “display planner” tool to help advertisers select which websites to place their ads on, we find a better option is to select and bid on specific sites by hand. This avoids wasting advertising budget on low-quality sites – and by adding placement exclusions we ensure your ads won’t be placed in apps, error pages or dubious and unrelated sites.
By adjusting bids for the individual sites your ads are displayed on we are able to send the right amount of budget to each type of targeting option used. We also adjust bids to ensure your ads are visible in optimal ad positions on desktops, tablets and mobiles. In this way we are able to save display network advertising spend and funnel your budget to the targeting methods that generate the most conversions.
Learning as you go along is an expensive mistake many businesses realise after wasting a large amount of budget on image ads. Instead, your in-house team can gain a deeper understanding of how to generate sales through advertising by watching how a Google display network expert does it. They can also learn to use time-saving third-party tools and how to spy on competitor ads, keywords and bids.
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