Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other advertising agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
No lengthy tied-in contracts, a choice of pricing models and a free Google Ads account review to get you started.
Often in-house marketing teams and out-sourced pay per click management agencies expend their knowledge and become stumped when it comes to improving client Google Ads campaigns. For this reason it is always best to get a second opinion from those who are better able to review campaigns, spot untapped opportunities, uncover and channel wasted spend into more profitable areas.
Google’s Display Network (GDN) contains countless websites that are happy to display your ads. Cost per click is cheaper in display ads than in search ads and the responsive graphic image ads we create display perfectly in all sizes. Better still is that we use the wording of your best performing text ads to ensure high click through rates and more conversions for the lowest possible cost.
Gone are the days when half of an advertisers budget is being wasted. By split testing ads against each other it is a straight-forward task to come up with the optimal wording that generate the highest click through rates and sales conversions. We routinely pause all of your worst performing ads and make variations of the best ones to refine ad copy in a way that generates the most sales.
The more often your potential customers are reminded about the benefits of your products, the more likely they are to buy from you. For this reason we target lists of your site’s previous visitors and serve them with images ads on the other sites they visit on the web – this also allows us to attract visitors who abandoned their shopping carts to help pick up all those previously missed sales.
Reaching out to new potential new markets with display network ads and pulling them to your landing pages is one of the most effective ways we increase leads and sales for clients. Allow us to do the relevant research and target your ads at potential customers Google know have shown an interest in your product via their use of keywords or even their gender, age and annual income.
Although Google provides the “display planner” tool to help advertisers select which websites to place their ads on, we find a better option is to select and bid on specific sites by hand. This ensures that advertising budget is not wasted on low quality sites – and by adding placement exclusions, we ensure your ads won’t be placed in apps, error pages or dubious and unrelated sites.
By adjusting bids for the individual sites your ads are displayed on we are able to send the right amount of budget to each type of targeting option used. We also adjust bids to ensure your ads are visible in optimal ad positions on desktop, tablet and importantly, on mobile devices – this way we are able to save display network advertising spend and funnel your budget to the targeting methods that generate the most conversions.
Learning as you go along is an expensive mistake many businesses realise after wasting a large amount of budget on image ads. Instead, empower your in-house team with a deeper understanding about generating sales from advertising by watching a Google display network expert build campaigns and ads quickly, discover how to use time-saving third-party tools and how to spy on competitor ads and bids.
