Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Results-Driven:
Unlike most other web design agencies, our primary goal is to ensure all our clients enjoy ongoing business growth.
Professional Service:
You will work directly with a senior company director rather than an inexperienced account manager.
Transparent Rates:
Large choice of website packages and pricing models and a truly bespoke service to suit your brand’s needs.
Did your last web designer quiz your marketing team about your unique selling point, your value proposition, your elevator pitch and your product positioning? Despite many designers erroneously thinking branding is all about logos and colour schemes, we understand the most effective sites support brands best by ensuring your message is clear and your online goals are centre stage.
Although not fully apparent to the untrained eye many known usability issues are the cause of countless lost online sales each year. We have done this a long time and ensure our sites don’t suffer from clickable areas that are too small, page copy that is difficult to skim read, missing search functionality and broken links that lead visitors to 404 error pages rather than the desired destination.
Because the majority of online traffic is from mobile devices and Google’s mobile first index requires fast loading pages to ensure high rankings, we make sure all the sites we design load up super quickly. From replacing huge images in slideshows and galleries with quicker loading elements to minifying and caching files, we take page-speed seriously so your visitors don’t suffer.
Despite the huge number of different devices and browsers customers use to access the web, it is still possible to ensure your market can view your pages properly. We negate the issues that hinder online sales with fully responsive sites. So no more page elements that are obscured by cookie notices, menu items that are pushed out of view, or hidden calls to action buttons.
Albion have a background in Search Engine Optimisation and consistently achieve top Google rankings for our clients. So we believe SEO is an essential factor for every site we create. We ensure our sites enjoy html and xml sitemaps, are free of hidden crawl errors or duplicate content and are created so is it easy to optimise meta data and content with your target keyword phrases.
The best performing web pages are designed to generate leads and sales by displaying highly visible appeal areas, strong propositions and simple contact or purchase forms. All of the sites we design, create and optimise support these elements by illustrating the value of your offering and your expertise. This is how we encourage more visitors to take the actions you desire.
Unlike a number of dishonest web design agencies that work hard to tie their clients to their services, we create sites using open source content management systems such as Wordpress. This not only ensures you can easily amend your site but also gives you the benefit of free plugins and new features – without having to pay web developers whenever you want to adapt your website.
Don’t worry if your team are unsure how to upload new images, amend wording or create new pages. Everything your web editor will need to know can easily be learned by watching a set of videos uploaded to YouTube. But if your team want extra help learning web development, brand design or best practices for generating online sales, we are always here to show you the ropes.
