Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Empowering a U.S. Space Utilization Firm to Reach out to New Worlds!
“Mars is in our hearts – but the moon is in our business plan.” Jeffrey Manber, CEO of NanoRacks. In order to help a Houston-based space brand sign up universities, private businesses and governments to their payload launch services, we keep them kitted out with compelling marketing messaging, a beautiful site and a rocket load of traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
Bringing space into the classroom to inspire the next generation
DreamUp help students of universities, colleges and schools take part in real-life space research on-board the International Space Station. The brand’s educational website was created by a business partner before Albion were invited to help improve the site design and content as well as provide advice for their web team.
Sure, you need to rank in position 1 in Google for your brand name because people who already know who you need to access your site for the information they came to find. That said, it is high visibility in Google’s natural search results for those search queries that relate to the things you sell, that really matters.
Attracting large increases in free traffic from target markets that are searching Google is one of our specialities. Search Engine Optimisation involves not only optimising your web pages’ content and metadata with your target keywords but also involves an array of methods known to give Google what it needs in order to rank your pages at the top.
These tried and tested methods include technical SEO to ensure your site is fast loading and efficient for Googlebot to crawl, index and rank your pages. They include implementing measures that ensure there is no duplicate content and that internal linking is set up in a way that passes maximum “ranking power” on to those pages you want to see above those of your competitors in the search engine results pages.
As well as once-only improvements we increase our clients’ rankings by creating content marketing and link building programmes that ensures Google sees their sites as an authority in their field. This ongoing effort can be done by our team or by us showing your in-house team exactly how it is done.
Of course, being at the top of the natural search results for a keyword phrase that nobody searches for, or being on page 3 of a highly competitive search query, won’t pull you any more traffic and sales. So we ensure both your and our team enjoys a full understanding of your search market’s habits, of the most lucrative target primary keywords and of the modifier and qualifier keywords your pages need to be optimised for.
For example, by including variations of this page’s target keyword phrase “science and technology marketing” in the heading, subheadings, metadata and content of the page, it has a chance of ranking for that and related terms. But importantly, by weaving in words like “digital”, “services”, “agency” and others, this page is able to qualify to rank in the search results for a much larger number of related search queries. Queries used by those that are further down the sales funnel, and ready to buy.
Indeed, depending on what products and services your pages promote, each one should likely also include words that not only describe your offering but also words like “buy”, “online”, “shop”, “store”, “expert” or “services”. Tapping these richer search markets can be a real eye-opener for those who haven’t previously had their pages optimised by SEO experts. It is a sure way to pick up lots of the search market your firm may be currently losing to competitors each day.
