Results-Driven Business Growth
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AT ALBION, WE DO THINGS DIFFERENTLY…
Looking for marketing campaigns that can pay for themselves many times over? We stake our reputation and our fee on getting great results. So if we don’t increase your rankings, traffic or sales (or reduce your cost per acquisition) you won’t pay a penny.
Empowering a U.S. Space Utilization Firm to Reach out to New Worlds!
“Mars is in our hearts – but the moon is in our business plan.” Jeffrey Manber, CEO of NanoRacks. In order to help a Houston-based space brand sign up universities, private businesses and governments to their payload launch services, we keep them kitted out with compelling marketing messaging, a beautiful site and a rocket load of traffic.
Recovering lost online sales for a popular educational app store
The benefits of supplementing lessons at school and home using learning apps are enjoyed by teachers, parents and children around the globe. But when the UK’s most popular educational app store saw their online traffic drop after a continued period of growth, they called Albion in to show them how to turn their fate around.
Bringing space into the classroom to inspire the next generation
DreamUp help students of universities, colleges and schools take part in real-life space research on-board the International Space Station. The brand’s educational website was created by a business partner before Albion were invited to help improve the site design and content as well as provide advice for their web team.
How do you know for sure that this homepage marketing wording or sales copy works better than that one? How do you know if a website landing page layout converts more leads than other layouts? Or that including a simple call-to-action button with refined wording on a webpage can generate lots more online sales leads than a page without it?
The answer is A/B and multivariate testing – a method used by Albion’s Conversion Rate Optimisation experts to increase sales for our clients. This scientific approach to website design and marketing copywriting is a truly powerful way to increase leads and sales from your existing website traffic. Doubling your online leads or sales is hard to achieve, to say the least. It means somehow doubling your online traffic or doubling your sales team’s lead-to-sales ratio – but it can also be achieved by doubling your website’s conversion rate. And doing this is often the biggest opportunity many in the engineering and technical product manufacturing sectors neglect to cash in on.
Ok, so as a company owner or member of the website or marketing team, you know exactly how your business’s homepage looks. You also have a good idea about the page’s wording and the specific products and services being promoted. But how do you know if the list of benefits of using your brand aligns to the concerns of your market? How do you know if your pages neglect to mention core features your visitors need to see before buying from you? And how do you know which elements on your page secretly turn potential new customers away from your brand? Never to return.
The above questions are usually answered using gut-feelings rather than facts and figures. However, CRO split-testing results can provide your decision-makers with one of two things – either a reassuring confirmation that your messaging is nicely refined to produce optimum sales or a surprising revelation that suggests new ways of generating more leads and sales from your online market.
It doesn’t make much difference if your website sells techy gadgets to consumers around the world or if its main goal is to generate more leads and phone calls from individuals who may want to hire your services. CRO best practices have been shown to be one of the best ways to increase your businesses’ online ROI than any other digital marketing method.
Most web designers aren’t aware that homepage slideshows are one of the worst conversion-killers (because they often hide critical messaging in slides nobody notices or even sees). They are also often not aware that you can generate more sales by wording web page sales copy to focus on the benefits to the user, rather than the features of the product. Let alone that talking about what “You” (the customer wants) rather than what “We” (the supplier) offers encourages more potential customers to fill in that form or give you a ring.
However, most CRO experts know these general rules and can often predict which variations would beat others in an A/B split test. Don’t take our word for it though. The process of creating a variation of one of your website product pages or landing pages and making variations with potential improvements to it is a straight-forward process. And using powerful tools such as Optimizely to send a share of your traffic to each variation is all that is needed to allow you to monitor which variation generates the most leads or sales.
What are you waiting for? Now is the time to put to bed those in-house arguments about the company homepage once and for all. Get a free site CRO review to uncover for a fact how your website is holding your brand back from the increased profits and ongoing growth your business deserves.
